The Dojo is the official blog of the marketing software company TraceWorks.

We’re delighted to announce that TraceWorks has been nominated for The Innovation Award 2008 presented by The Foundation of e-Commerce.

This year the Foundation of e-Commerce (e-Handelsfonden) brings “the personalized net” and the customer into focus. And furthermore; what are the next steps of e-commerce?

We are of course thrilled that others also regard us as innovative – and especially in connection with our focus on next-level marketing solutions through ease-of-use.

As The Innovation Award is given out for “a creative way to use the online-channel to create value or future value” it’s nice to be recognized as one of the top dogs by the industry. In particular as we’ll focus even more on different values for different customers in the future – and always with innovative systems built with the user’s understanding in mind.

The award takes place on the 27th of March. Fingers crossed.

Many - especially Danes - would argue that Denmark’s not the cheeriest of places this time of year. And, consequently, we need to focus almost entirely on indoor activities.

So, with distinct lack of vitamin D, but eagerness to keep improving TraceWorks and especially Headlight, we’ve jump-started 2008 with the hiring of yet another super traceworker.

As our new DBA (database administrator) Andrés will be part of what we expect to be a very significant year in the history of TraceWorks. So, welcome Andrés, and - to all friends, customers and affiliates - a great 2008!

Andres

TraceWorks is growing like crazy. The last 3 months 5 new super talents joined the TraceWorks Express.

Help us out, we’re looking for 5 more:

Technical Development

Sales

Marketing

The job postings are also listed on Denmark’s best job board, SpotAJob

strategy fishing

All TraceWorks Team will be out of office the next 1½ days.

Office will be closed between:
Wednesday November 28th 9:00 through Thursday November 29th at 14:00 (GMT+1)

In case you really really need to get in touch with us, please dial +45 33 118 118

WHY is that?
We will be planning and creating Great-New-Stuff for all existing and new team members and customers…

I’ve seen a lot of PowerPoint presentations lately, most of them was ok but there’s plenty of room for improvement in general. As a designers we’re probably a bit more sensitive to visual noise than non-designers, but never mind that. I’m not going to go all design-elitist on you, everyone that can open PowerPoint can create a good presentation. Unfortunately some that can open PowerPoint seem to think that BECAUSE it’s created in PowerPoint, it’s a good presentation. That is more or less as far as you get from the truth.

So in the interest of making the world a better place here’s a presentation on creating presentations that should be mandatory for all presenters.

Via core77

A question I asked myself before I started working here the 1st of October was would I fit in at TraceWorks, and would I feel welcome? My curiosity in the days before I started my new job was big. I came from a company with great colleges and a good social atmosphere, and therefore I hoped for the best and wouldn’t settle with less. When I now look back on my first month of employment, these are the highlights that pop into mind.

The first week was hectic with a busy schedule with introduction to the company, products and overall getting to know my new colleagues. The welcoming was good, with a structured planning on what to do next which is important for me. I think it is nice to start a new job, and feel that you are being taking care of until the time you are up and running you self. The people here were, and still are really friendly, with a good mixture of various interest and personalities.

I know this isn’t an award show, but a special thank you note to my colleague Christoffer, for the effort and time he has put into introducing me to my new job here at TraceWorks.
I am really happy to be part of this great team and look forward to a good time working at TraceWorks.

We just finished setting up a wiki for Headlight, find it at wiki.headlighthq.com.

Headlight WIKI

We decided that the wiki platform is perfect for publishing all sorts of things that can aid both you and us in using and developing Headlight. In the spirit of keeping things open, we’ve kept editing and adding things to the wiki open to everyone. So if you have anything to share with your fellow Headlight users, please give it a go. Claus have already started to create an API section where he explains how to use the Headlight API. Pelle and Mads created a neat tutorial video on how to use XML data exports with Excel.

That’s just a few of the things going on in the wiki at the moment. Of course the wiki is fully integrated with Headlight, so when you click a “tell me more” link at any point, it will take you to the appropriate section in the wiki.

This position is no longer vacant!

As “Media Trafficker” you’ll work closely with our customers and agency partners in developing, implementing, and executing the campaign tracking and trafficking process.

You will be part of a sales and support team of 6 people ensuring smooth and fast implementation of advanced international campaigns through Headlight.

Your work will include:

  • Full implementation of Headlight with advertisers.
  • Set up and traffic campaigns such as “PPC campaigns” and “banner campaigns” through Headlight.
  • Monitor and QA creative tracking after campaign launches to ensure accurate implementation.
  • Work with publisher sites and/or internal technical contacts to resolve any campaign set up or tracking issues
  • Maintain appropriate and responsive working relationships with clients as well as vendors, partners, etc.

How to apply

Please send your application including CV to:

Anders Lau Nielsen, Chief Strategy Officer
Email: aln@traceworks.com
Phone: +45 33 118 118

Just created a job posting on SpotAJob.dk. Go check it out and claim the reward.
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Dreaming in Code

“Dreaming in Code” is one of the many new books just added to our internal library (read more about working at TraceWorks here). Other new books include: