Headlight is all about simplicity from idea to development and we love when we see someone out there, who can execute simple design in reality.

The social media conversion prism is a great example. The whole design process is described in there blog

If you are a Google Analytics user, then keep on reading.

We have fixed the issue regarding Google Adwords tracking when using Headlight and Google Analytics simultaneously.
Please enable the adwords integration from Headlight again, if you need help please contact our fantastic support at support@traceworks.com or at +45 33 118118.

BTW….. Do you know that Headlight supports integration for more than one Google Account? Well we do so get started and add account number 2, 3, 4, 5 and 6, 7, 8, 9 ……..

This blogpost is dedicated to discussing how to stop wasting your online marketing budget.

You can read our newsletter article about the subject

and discuss the content or you can give your own examples on how you have witnessed others wasting their budget on activities in your past experience.

In short, we would like to hear you share your experience on what not to do when conducting online marketing.

Our third newsletter is centered around upcoming trends in 2009 and we felt that we would like to include you in discussing the predictions we make.

2009 is a year that many companies approach with a certain expectation of problems and challenges after many years of steady economic growth. Digital marketing, however, looks set to continue its rapid growth.

Things will change for online marketeers both economically, technologically and strategically.

We have chosen to predict 9 important online marketing trends for 2009 seen from these 3 perspectives.



click the sections to read them

If you would like to read our entire newsletter,
you can read it in our newsletter section

and please do not hesitate to leave a comment

This video is both very clever and very disturbing. I’ve found no official sources saying that this was put out by Nintendo. But everything points in that direction. One thing for sure is that it got plenty of attention. A google search on “50 kids happy to get a Nintendo Wii for Christmas”, which seems to be the title of the clip, brings up around 900.000 results. Question is if they’ve gone over the edge.

I strongly suspect that the scenes are staged, the opposite is almost too scary. Kids, the leaders and innovators of tomorrow mind you, go completely bonkers and totally loose it over getting a Wii for Christmas. While we all know these things have a tendency to end up in the back of a closet after a short while.

“The Edge… there is no honest way to explain it because the only people who really know where it is are the ones who have gone over.” – Hunter S. Thompson

The core message lies between the lines. if you’re a parent that doesn’t get your kids a Wii, and thereby depriving your kids from ecstatic joy, you’re close to evil. So you better get yet another credit card with insane interest rates and buy Wii’s for the entire family just to point out that you’re in no way evil but actually love them very much.

I think the Wii is the coolest gaming console since Pong, but this is on the top five of uncool marketing stunts. However if it had a touch of humor to it, I think it could have been the other way around. But now it’s just the boring old we-don’t-give-a-shit-about-you-just-want-to-brainwash-you-in to-buying-our-crap attitude taken to a new media.

That conduct is so unbelievably misunderstood, but also a very common way of adapting to new technology. Treating new advertising possibilities as just another place to spam the same old message. My hope is that the video didn’t actually come from Nintendo, now that they just rocketed them selves back on to the cool kids cart. Pulling out of the graphics race and instead reinventing the way we interact with games, showed a true willingness to change and innovate.

Friday is the last day for us at TraceWorks in our small and dark yet safe office.

We are growing in size and are therefore moving one floor down to our new and shiny office. And off cause we will throw a party for all you great TraceWorks friends, when we are ready.

Unfortunately you can experience some telephone problems Monday (15th of December). So to make sure you can get in touch, you will be able to reach a couple of TraceWorkers on their cell phone.

The salesguy you all know, Christoffer: +45 2888 5071
Fearless supporter, Pelle: +45 2714 7973
European Benchmark Champ, Ulrik: +45 3110 1972

We are sorry for the inconvenience and hope to be up and running again Tuesday (16th of December).

Being a slacker is easy when everyone else is one, and in online marketing, that is exactly how it has been up until now.

I am sure that many of you who reads this blog knows you really ought to be measuring your success, if nothing else then for the sake of letting your management know that something is actually happening in your marketing department or to satisfy other stakeholders in your company.

Many of us tend to forget that measurability is the keystone to modern empirical science and without it it is highly doubtful that we would have taken even a remote amount of the steps we have taken into the modern comforts we surround ourselves with today. Measuring is the keystone in progress. If we did not measure anything, we would be left unable to act. Noone has ever improved their effort, without first measuring in some form the output of former efforts. It is impossible to deem whether something has been an improvement without measuring it and it is equally impossible to evaluate ones effort unless it can in some form be measured and compared.

Sometimes what we measure might surprise us or might not tell us what we wanted to hear. We can however be sure that we are much better off when having something measurable to relate to rahter than rolling a dice every time we want decide on doing something or not.

Tuesday I went to an event with the Brand Guru Martin Lindstrom.
The main theme for the event was his new book Buy-ology which is about NeuroMarketing.
Neuroscience + Marketing = Neuromarketing

Mr. Lindstrom has spent four years and a lot of money investigating the human brain. The purpose, how are the human brain affected by brands and marketing in general.
One of his key findings is that campaigns for anti smoking and similar don’t have the intended effect, actually it has the opposite effect. The crave area of the brain start filtering the information and discard all of the warnings.

The marketing budget for Marlboro has been reduced with 30% over the last 5 years, there are simply not allowed to do public marketing anywhere in the world. The interesting part is that the sale has grown by 8% in the same period.
The tobacco industry needs to find new ways to build their brands, but how?

I have attached a picture of a front page from the Danish magazine Børsen, a well respected magazine here in Denmark and similar to Wall Street Journal in the US.

All the magazines in Denmark are struggling due to decrease in circulation and on top of that the financial crisis. They need to find new ways to generate revenue to survive.

Look at the picture attached, find anything unusual ???

Why is the girl on the picture smoking a cigarette while she by the way is drinking milk, what a cocktail?

It’s called product placement. I would really like to know how much House of Prince paid Børsen?

This is good sales work and I guarantee it works. Maybe Apple has done the same?

I am looking forward to the day that Headlight can measure the effect of product placement.

It was only a matter of time before “our dear leader” Morten E. Wullf could not keep his mouth shut any longer about data and its importance in online marketing, so we decided to spring him on a bunch of top marketers in the Danish online marketing scene.

Along with experienced guest speakers Wulff held a noticable presentation about the future of online markting technology and data’s central role in the mix.

Wulff says: “Data is the new creative!”

The prominent speakers to join us at the seminar was Linn Drivdal Mellbye, Marketing Manager Northern Europe for Premiere Global Services and Anders K. Hansen, CEO fof e-conomic Denmark. Both presented their interesting customer cases and what challenges they were facing in their diversified online marketing day to day work.

The seminar ended in an interesting debate on social media, it’s measurability and importance in the future of online marketing as well as the importance of measurabilty and data in B2B marketing.

Judging from the involvement of the participants, which counted about 45 brave marketers, it was a succesful clash of ideas and oppinion and we can only recommend you to participate in the coming seminars in the future.

Look out for more opportunities for debate, in the coming months on the Dojo, your favourite blogspot.

We have just released our second newsletter and would of course like to share it with our blog subscribers.

The general economic worldview has changed and the financial crisis is tearing through formerly well performing companies. Alot of budgets are being cut and reports about lowered media spends and marketing budgets are common worldwide.

Therefore we felt it would be beneficial to share our thoughts on how to survive the financial crisis and keep online marketing performance at a desired level.

Rean the online version of our newletter
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