Our release is now live and we hope you will enjoy what we have ready for you.
Here is a quick overview of the new features & updates:
If you don´t already have access to Headlight then Try Headlight out Free:
Ad serving, create flow:
Working with banner campaigns just got a whole lot easier in Headlight, and this is only the beginning.
We have added a lot of new features, such as:
* Let Headlight optimize your placement automatically
* Full support for expandables, including video
* Change banner variables like Wmode, Z-index, Quality without you needing to involve support
* Name your placements the way you want
* Add multiple activities in two clicks
* No more activation
Bid optimizer for Google & Yahoo:
Our Bid optimizer for Google Adwords now also supports Yahoo Search campaigns.
Enable & Disable the bid optimizer on the fly directly from UI.
Google Analytics integration:
It´s here and it´s ready.
No more need for you to add Google Analytics parameters to Headlight tracking URL´s.
Headlight can now automate this whole process for you. All you need to do is enable it for the relevant marketing channels.
If you are a customer of Apsis are you a lucky person.
Headlight can now automatically tag emails from Apsis so you can see instant ROI results in Headlight for every email campaign you send from Apsis.
In one quick glance.
No more back and forth between systems to add & remove tracking URL´s.
Automated tagging & tracking for Placement from Google Adwords is now supported, including full placement reporting.
Ask our FEARLESS SUPPORT to enable it for you.
Create own, View own:
Headlight now supports a User Profile where a specific user can only view what he/she creates of activities and nothing else.
This is a very valuable feature if you work with different partners, i.e. if you work with multiple affiliate partners.
One view for all Channels:
We have created a global view for all channels, giving you easy access to create the global report with all performance for both marketing and organic sources.
New visitor & returning visit:
We have added two new columns to Headlight which give you a clear insight into whether your marketing campaigns are generating new clients or clients who are already known by you.
Martin Stockfleth Larsen Nov 9th3 Comments »
Our tenants has decided to move on so we have up to 16 seats of incredible office space available here in the Traceworks Mansion.
Our office is located in the center of Copenhagen, Christianshavn, Denmark – the rent includes everything from lunch to unlimited access to Wii, Xbox and nice surroundings.
You can take it all or 1 seat.
Interested? Please give us a call at +45 33 118 118, ask for Martin Stockfleth Larsen or mail at firstname.lastname@example.org
We look forward to welcome you to our incredible office
Our newest release is now live, here a quick overview of the new features & updates
Save as Report:
Take any grid view and save it as a report with your own custom delivery schedule
See a how-to video
Bid optimizer for Google:
Headlight bid optimizer will give you more clicks or conversions for less money based on daily budget and max. CPC
Read detailed description here
Post impression info in Conversion Summary columns:
Support for post impression revenue and post impression per conversion
See a how-to video
Select multiple labels in Activity filter:
Create reports with support for multiple labels
See a how-to video
Update to piggyback/partnertag:
Bounce Rate is a new data type and represents the percentage of single page visits
See a how-to video
CPM cost calculation:
We now stop the CPM cost calculation when the amount of impressions bought is reached
New metrics in Google grid:
In the keywords bought drilldown in the Google grid can you now see Max. CPC & Match type
Support for expandable:
From the beginning of august can you serve expandable banners in Headlight
Support for video banners:
From the beginning of august can you serve video banners in Headlight
The Bid Optimizer allows you to automatically optimize your AdWords campaign where you specify the objective to optimize.
The objective can be maximizing number of clicks, number of conversions or average revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.
The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Only bids lower than the initial bid are explored which acts as a guard for the algorithm not to bid too high.
The Bid Optimizer automatically updates the bids for each keyword in the campaign on a regular basis specified by you, e.g. weekly. Bids will only be updated for keywords for which enough data is available.
You may also override the Bid Optimizer on a keyword level by changing the bids directly in AdWords which the Bid Optimizer will detect and thus not change the bid of that keyword any longer but still consider its cost in the optimization of the campaign.
The Bid optimizer go live within one to two weeks
Want to sign up now and get started?
Existing Headlight client: Please contact our fearless support
New to Headlight: Please sign up here for a free trial