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Headlight, release presentation – March 3 at 10.30 AM GMT +1
Headlight, release presentation – March 10 at 03.30 PM GMT +1

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TraceWorks is a Danish company, established in the design-loving city of Copenhagen, and is one of the leading vendors within the rapidly growing field of online marketing software and services.
TraceWorks was established in the early days of online marketing, way back in 2002, by four guys who saw a great opportunity to create software as a service platform for planning, managing and optimizing all of your paid online channels, such as display, search, affiliate, email, PPC etc. The platform is called Headlight, and is a blooming example of SaaS.

Over the last eight years we have grown the company in terms of clients, revenue and new service offerings, and the future is looking bright.
We are 12 people in total, located in the middle of Copenhagen, where we work with clients around the globe, though the majority of our customers are based in Scandinavia.
Our client portfolio includes small to big online advertisers, digital agencies and media agencies. See more at our homepage: www.traceworks.com

Position summary:

You love coding front-end and you are curious as hell when it come to applications within the online marketing world. You have the ability to turn product prototypes and visual designs into live web user experiences and you can write beautiful HTML and CSS.
You want to be part of team where innovation is top of mind and you already have confidence to say. “I CAN CONTRIBUTE, YES I CAN”
Words like Google, Yahoo, Bing, Facebook, Algorithm, and Display advertising, Prediction, analytics, Affiliate, Word of Mouth, DSP makes you tingle of excitement
Together with our design, development and QA are you the person who makes Headlight rock when it come to front-end user experience.

Requirements and benefits:

• Fluent in English, both oral and written

• Take responsibility for your code
• Curious
as hell
• Full of ideas but still full of focus
• You need to be a team player; we are a small company

• Strong skills in HTML, CSS, Javascript, JQuery, AJAX and JSON
• Strong skills within Flash and HTML 5 is an advantage
• You know the .Net FrameWork, specifically C#, ASP.NET and knows how to tackle viewstate, page life cycle and ADO.NET.
• Interest in or experience with front-end mash-up and extensibility approaches and technologies – gadgets, widgets, client application JS frameworks, app stores
• X-Browser compatibility tools & techniques (firefox, safari, IE, chrome)
• Love & know Scrum
• Working experience in structured development and build environments (continuous integration, automated testing, automated configuration and deployment)
• Know a lot about what’s happening in the world of online marketing including tools like Google Analytics, MailChimp
• Knowledge of various API´s like Google Adwords, Yahoo Search, Twitter, Facebook
• Fluency in a second language, such as Danish, Swedish or Norwegian, is an advantage

• Keep your promises, keep your promises, keep your promises


We offer:

We are a small organization and an exciting international workplace where everything moves quickly, and in which those who are willing to work and learn can grow. It is normal for a person who starts out in our support department to advance within the organization.

• Salary: what you are worth

• Great lunch and free sodas

• Internet connection from home

• A job from which to grow into other positions within the company

When to begin:
Today, tomorrow, a.s.a.p.

How to apply:

Questions? Call +45 33 118 118 and ask for Martin Stockfleth Larsen
And then
Email your application and CV to ml@traceworks.com a.s.a.p.

Dagens program bød på god inspiration og deciderede wake up calls til de etablerede brands (især detailbutikker og –kæder) som endnu ikke har hørt at der er blæst i afgangsfløjten til E-handels toget.

Vi taler om et marked der fortsat har tocifrede årlige vækstrater (ca  30% i 09-10) og en samlet omsætning der for 2010 forventes at blive omkring 43 mia. kr.  

Nye og flere konkurrenter
Det er blevet let og billigt at opstarte  små webshops. For de etablerede butikker og detailkæder betyder den lave indgangsbarriere anderledes konkurrence fra nye aktører. De nye spillere er allerede i gang med at vinde online markedsandele, mens mange detailkæder afventer eller forsøger sig med begrænsede webshops som ikke afspejler varelager eller brand experience fra de ”rigtige” butikker. Et dobbelt svigt af eget brand og kunders simple forventning om at kunne køber varer på nettet eller i det mindste tjekke lagerstatus inden de tager ned i butikken.

Ændrende forbrugsmønstre
Birthe Linddal Jeppesen fra Recommended holdt et indlæg om hvordan forbrugsmønstre har ændret sig og hvordan  E-shopperen i dag er os alle sammen – vi forventer i stigende grad  at kunne handle når som helst (online) og hvor som helst (via mobile enheder) og vi forventer at møde samme vareudvalg på webshoppen som i nede i butikken og vi surfer hurtigt og illoyalt videre til den konkurrent som opfylder vores behov her og nu.

Mens det bliver billigere for nye aktører at hoppe på E-handels toget, bliver det omvendt dyrere for de etablerede spillere at vente med at indfrie kundernes forventninger om at kunne handle når det passer dem og ikke mindst købe samme varer og opnå samme Brand Experience Online, som offline.  

First movers bliver sværere at indhente
Peter Callaway underholdt med historier om hvordan House of Fraser, der er en kæde af stormagasiner i  UK,  startede sin første webshop i 2007 og hvordan det gik frem til i dag, hvor webshoppen med 65 ansatte overgår kædens største varehus (med 6-700 ansatte) på omsætning. 

Historien om House of Fraser illustrerer tydeligt hvor meget arbejde der ligger i at få alle detaljer på plads med vedvarende ændringer og hvordan 2-3 års erfaring giver fordele som nye online konkurrenter får svært ved at indhente. 

At afvente billigere teknologi eller større udbredelse/modenhed til en webshop giver ikke mening, da det blot giver konkurrenterne flere års forspring i udvikling samtidig med at dit detailbrand i samme periode mister anseelse, kunder og omsætning.

Retail is Detail – især online
En stor hjælp på vejen har været det gamle mantra  ”Retail is detail” som har hersket i den engelske detailbranche.  Det er blot endnu mere relevant  for e-handel hvor mængden af detaljer er enorm og du betaler for alle de detaljer der ikke er kommet styr på endnu.  Uanset størrelse og budget tager det lang tid at får styr på alle detaljerne, så startdatoen har betydning mange år frem. 

Husk at det hele starter ved Launch
Lars Christensen fra Zupa leverede 10 gode råd til alle som skal i gang med at etablere en webshop. En detalje jeg  nikker genkendende til er, at huske at lægge en plan for perioden efter launch.  De fleste knokler frem til launch datoen og tænker –juhu, vi er færdige med webshoppen.  Nej – det er nu det hele begynder med kundedialog og  justeringer.

Som konsulent i Traceworks konsulentafdeling – Online Marketing Insights kan jeg kun tilføje – Har du husket tracking, rapportering  og analyse  – og lagt en plan for hvad der skal holdes øje med med når I launcher? – Det et blandt andet det vi løser i vores vores afdeling.

Hvorfor er det det engelske online marked foran det danske?
Danmark har et højt IT-niveau, penetration og modenhed, så hvorfor er der ikke sket samme udvikling indenfor E-handel i Danmark som i UK?

Ian Jindal  beskrev den hårde konkurrence indenfor detailhandel  i England hvor der kæmpes indædt for hver ny kunde og mod hver enkelt konkurrent.

Mens mange danske brands har diskuteret med sig selv om de nu tager kunder fra butikkerne hvis de opretter webshops, så har englændere set E-handel helt anderledes:

E-handel er et tilbud til kunderne og en mulighed for at differentiere sig fra konkurrenterne – har vi nogen grund til at lade konkurrenterne løbe med alle de kunder som foretrækker at shoppe online?

Hvor er konkurrencen i Danmark?
Ifølge Ian Jindal er E-handel i Danmark sakket  bagud på grund af den lave konkurrence i Danmark.
Det er ikke kunderne der afventer, men de store brands som ikke har haft en konkurrencementalitet der driver dem til at vinde de kunder som konkurrenterne efterlader på internettet.  

- Er du enig – er det for lav konkurrence som er årsag til at Danmark halter efter England på E-handel?
- Er der andre årsager?

Drop en kommentar -  Jeg vil gerne høre din mening.

We finally want to give you the possibility to import Google Adwords & Yahoo Search campaigns without you need to notify our Fearless Support.

Now you are in charge so let us be honest, we finally made this simple which is our core value

There will be more in the release .. but the rest is a secret schhhhh……..

TraceWorks is a Danish company, established in the design-loving city of Copenhagen, and is one of the leading vendors within the rapidly growing field of online marketing software and services.
TraceWorks was established in the early days of online marketing, way back in 2002, by four guys who saw a great opportunity to create software as a service platform for planning, managing and optimizing all of your paid online channels, such as display, search, affiliate, email, PPC etc. The platform is called Headlight, and is a blooming example of SaaS.
Over the last eight years we have grown the company in terms of clients, revenue and new service offerings, and the future is looking bright.
We are 17 people in total, located in the middle of Copenhagen, where we work with clients around the globe, though the majority of our customers are based in Scandinavia.
Our client portfolio includes small to big online advertisers, digital agencies and media agencies. See more at our homepage: www.traceworks.com

Position summary:

As a customer support/service representative, you will be the first point of contact for our customers.
You need to be fearless and must treat every little challenge from our customers as the most important aspect of your life at any given moment. You will assist our customers in all aspects of using Headlight, and furthermore you will help with technically related implementations and questions regarding Google Analytics. If you have additional knowledge of other analytics systems, that will be considered a plus.

Areas of responsibilities:

• Implementation of Headlight JavaScript for both new and existing customers
• Help customers to troubleshoot existing implementations for both Headlight and Google Analytics
• Act as the primary link between our customers and our online marketing insights and development departments, for both customer issues and customer requests
• Be responsible for customer education regarding Headlight, including both training and workshops onsite, as well as through online webinars
• Implementation of Google Analytics JavaScript for both new and existing customers
• Updating our support site with news relating to Headlight features and functionalities
• Creating How-to videos relating to Headlight
• Trafficking services that include creating and updating running campaigns for our customers.

Requirements and benefits:

• Fluent in English, both oral and written
• Take responsibility
• Technical mindset
• Fluency in a second language, such as Danish, Swedish or Norwegian, is an advantage
• You need to be a team player; we are a small company
• Keep your promises, keep your promises, keep your promises
• Knowledge of JavaScript and/or other programming languages
• Knowledge of Flash
• Proactive and service-minded
• Experience with Google Analytics is a benefit
• Experience with other analytics products (Omniture etc.) is a benefit
• A third European language is an advantage.

We offer:

We are a small organization and an exciting international workplace where everything moves quickly, and in which those who are willing to work and learn can grow. It is normal for a person who starts out in our support department to advance within the organization.

• Salary: what you are worth
• Great lunch and free sodas
• Internet connection from home
• A job from which to grow into other positions within the company

When to begin:

• Today, tomorrow, a.s.a.p.

How to apply:

Questions? Call +45 33 118 118 and ask for Martin Stockfleth Larsen

And then

Email your application and CV to ml@traceworks.com a.s.a.p.

Here is a quick overview of the new features & updates:

If you don´t already have access to Headlight then Try Headlight out Free:

Ad serving, create flow:
Working with banner campaigns just got a whole lot easier in Headlight, and this is only the beginning.
We have added a lot of new features, such as:

* Let Headlight optimize your placement automatically
* Full support for expandables, including video
* Change banner variables like Wmode, Z-index, Quality without you needing to involve support
* Name your placements the way you want
* Add multiple activities in two clicks
* No more activation

SEE SCREENSHOT – ACTIVITY DETAILS

SEE SCREENSHOT – CREATIVE

SEE SCREENSHOT – CREATIVE 2

Bid optimizer for Google & Yahoo:
Our Bid optimizer for Google Adwords now also supports Yahoo Search campaigns.
Enable & Disable the bid optimizer on the fly directly from UI.

SEE SCREENSHOT

Google Analytics integration:
It´s here and it´s ready.
No more need for you to add Google Analytics parameters to Headlight tracking URL´s.
Headlight can now automate this whole process for you. All you need to do is enable it for the relevant marketing channels.

SEE SCREENSHOT

Apsis integration:
If you are a customer of Apsis are you a lucky person.
Headlight can now automatically tag emails from Apsis so you can see instant ROI results in Headlight for every email campaign you send from Apsis.
In one quick glance.

No more back and forth between systems to add & remove tracking URL´s.

CONTACT SUPPORT FOR MORE INFO

Google Placement:
Automated tagging & tracking for Placement from Google Adwords is now supported, including full placement reporting.

Ask our FEARLESS SUPPORT to enable it for you.

Create own, View own:
Headlight now supports a User Profile where a specific user can only view what he/she creates of activities and nothing else.
This is a very valuable feature if you work with different partners, i.e. if you work with multiple affiliate partners.

One view for all Channels:
We have created a global view for all channels, giving you easy access to create the global report with all performance for both marketing and organic sources.

New visitor & returning visit:
We have added two new columns to Headlight which give you a clear insight into whether your marketing campaigns are generating new clients or clients who are already known by you.

Our office is located in the center of Copenhagen, Christianshavn, Denmark – the rent includes everything from lunch to unlimited access to Wii, Xbox and nice surroundings.
You can take it all or 1 seat.

Interested? Please give us a call at +45 33 118 118, ask for Martin Stockfleth Larsen or mail at ml@traceworks.com

We look forward to welcome you to our incredible office

Save as Report:
Take any grid view and save it as a report with your own custom delivery schedule
See a how-to video

Bid optimizer for Google:
Headlight bid optimizer will give you more clicks or conversions for less money based on daily budget and max. CPC
Read detailed description here

Post impression info in Conversion Summary columns:
Support for post impression revenue and post impression per conversion
See a how-to video

Select multiple labels in Activity filter:
Create reports with support for multiple labels
See a how-to video

Update to piggyback/partnertag:
We now support piggyback with all types of conversion scripts including Flash, AJAX & Javascript click

Bounce rate:
Bounce Rate is a new data type and represents the percentage of single page visits
See a how-to video

CPM cost calculation:
We now stop the CPM cost calculation when the amount of impressions bought is reached

New metrics in Google grid:
In the keywords bought drilldown in the Google grid can you now see Max. CPC & Match type

From august:

Support for expandable:
From the beginning of august can you serve expandable banners in Headlight

Support for video banners:
From the beginning of august can you serve video banners in Headlight

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Only bids lower than the initial bid are explored which acts as a guard for the algorithm not to bid too high.

The Bid Optimizer automatically updates the bids for each keyword in the campaign on a regular basis specified by you, e.g. weekly. Bids will only be updated for keywords for which enough data is available.

You may also override the Bid Optimizer on a keyword level by changing the bids directly in AdWords which the Bid Optimizer will detect and thus not change the bid of that keyword any longer but still consider its cost in the optimization of the campaign.

The Bid optimizer go live within one to two weeks

Want to sign up now and get started?

Existing Headlight client: Please contact our fearless support

New to Headlight: Please sign up here for a free trial