Please join us for an online presentation of the newest Headlight release.

How to sign up:

Sessions are scheduled in Copenhagen time, GMT +1

Headlight, release presentation – March 3 at 10.30 AM GMT +1
Headlight, release presentation – March 10 at 03.30 PM GMT +1

Space is limited so sign up now!!

About TraceWorks:

TraceWorks is a Danish company, established in the design-loving city of Copenhagen, and is one of the leading vendors within the rapidly growing field of online marketing software and services.
TraceWorks was established in the early days of online marketing, way back in 2002, by four guys who saw a great opportunity to create software as a service platform for planning, managing and optimizing all of your paid online channels, such as display, search, affiliate, email, PPC etc. The platform is called Headlight, and is a blooming example of SaaS.

Over the last eight years we have grown the company in terms of clients, revenue and new service offerings, and the future is looking bright.
We are 12 people in total, located in the middle of Copenhagen, where we work with clients around the globe, though the majority of our customers are based in Scandinavia.
Our client portfolio includes small to big online advertisers, digital agencies and media agencies. See more at our homepage: www.traceworks.com

Position summary:

You love coding front-end and you are curious as hell when it come to applications within the online marketing world. You have the ability to turn product prototypes and visual designs into live web user experiences and you can write beautiful HTML and CSS.
You want to be part of team where innovation is top of mind and you already have confidence to say. “I CAN CONTRIBUTE, YES I CAN”
Words like Google, Yahoo, Bing, Facebook, Algorithm, and Display advertising, Prediction, analytics, Affiliate, Word of Mouth, DSP makes you tingle of excitement
Together with our design, development and QA are you the person who makes Headlight rock when it come to front-end user experience.

Requirements and benefits:

• Fluent in English, both oral and written

• Take responsibility for your code
• Curious
as hell
• Full of ideas but still full of focus
• You need to be a team player; we are a small company

• Strong skills in HTML, CSS, Javascript, JQuery, AJAX and JSON
• Strong skills within Flash and HTML 5 is an advantage
• You know the .Net FrameWork, specifically C#, ASP.NET and knows how to tackle viewstate, page life cycle and ADO.NET.
• Interest in or experience with front-end mash-up and extensibility approaches and technologies – gadgets, widgets, client application JS frameworks, app stores
• X-Browser compatibility tools & techniques (firefox, safari, IE, chrome)
• Love & know Scrum
• Working experience in structured development and build environments (continuous integration, automated testing, automated configuration and deployment)
• Know a lot about what’s happening in the world of online marketing including tools like Google Analytics, MailChimp
• Knowledge of various API´s like Google Adwords, Yahoo Search, Twitter, Facebook
• Fluency in a second language, such as Danish, Swedish or Norwegian, is an advantage

• Keep your promises, keep your promises, keep your promises


We offer:

We are a small organization and an exciting international workplace where everything moves quickly, and in which those who are willing to work and learn can grow. It is normal for a person who starts out in our support department to advance within the organization.

• Salary: what you are worth

• Great lunch and free sodas

• Internet connection from home

• A job from which to grow into other positions within the company

When to begin:
Today, tomorrow, a.s.a.p.

How to apply:

Questions? Call +45 33 118 118 and ask for Martin Stockfleth Larsen
And then
Email your application and CV to ml@traceworks.com a.s.a.p.

I fredags deltog jeg på seminaret ‘E-handel rykker’, arrangeret af Huset Markedsføring sammen med Recommended og Zupa.  

Dagens program bød på god inspiration og deciderede wake up calls til de etablerede brands (især detailbutikker og –kæder) som endnu ikke har hørt at der er blæst i afgangsfløjten til E-handels toget.

Vi taler om et marked der fortsat har tocifrede årlige vækstrater (ca  30% i 09-10) og en samlet omsætning der for 2010 forventes at blive omkring 43 mia. kr.  

Nye og flere konkurrenter
Det er blevet let og billigt at opstarte  små webshops. For de etablerede butikker og detailkæder betyder den lave indgangsbarriere anderledes konkurrence fra nye aktører. De nye spillere er allerede i gang med at vinde online markedsandele, mens mange detailkæder afventer eller forsøger sig med begrænsede webshops som ikke afspejler varelager eller brand experience fra de ”rigtige” butikker. Et dobbelt svigt af eget brand og kunders simple forventning om at kunne køber varer på nettet eller i det mindste tjekke lagerstatus inden de tager ned i butikken.

Ændrende forbrugsmønstre
Birthe Linddal Jeppesen fra Recommended holdt et indlæg om hvordan forbrugsmønstre har ændret sig og hvordan  E-shopperen i dag er os alle sammen – vi forventer i stigende grad  at kunne handle når som helst (online) og hvor som helst (via mobile enheder) og vi forventer at møde samme vareudvalg på webshoppen som i nede i butikken og vi surfer hurtigt og illoyalt videre til den konkurrent som opfylder vores behov her og nu.

Mens det bliver billigere for nye aktører at hoppe på E-handels toget, bliver det omvendt dyrere for de etablerede spillere at vente med at indfrie kundernes forventninger om at kunne handle når det passer dem og ikke mindst købe samme varer og opnå samme Brand Experience Online, som offline.  

First movers bliver sværere at indhente
Peter Callaway underholdt med historier om hvordan House of Fraser, der er en kæde af stormagasiner i  UK,  startede sin første webshop i 2007 og hvordan det gik frem til i dag, hvor webshoppen med 65 ansatte overgår kædens største varehus (med 6-700 ansatte) på omsætning. 

Historien om House of Fraser illustrerer tydeligt hvor meget arbejde der ligger i at få alle detaljer på plads med vedvarende ændringer og hvordan 2-3 års erfaring giver fordele som nye online konkurrenter får svært ved at indhente. 

At afvente billigere teknologi eller større udbredelse/modenhed til en webshop giver ikke mening, da det blot giver konkurrenterne flere års forspring i udvikling samtidig med at dit detailbrand i samme periode mister anseelse, kunder og omsætning.

Retail is Detail – især online
En stor hjælp på vejen har været det gamle mantra  ”Retail is detail” som har hersket i den engelske detailbranche.  Det er blot endnu mere relevant  for e-handel hvor mængden af detaljer er enorm og du betaler for alle de detaljer der ikke er kommet styr på endnu.  Uanset størrelse og budget tager det lang tid at får styr på alle detaljerne, så startdatoen har betydning mange år frem. 

Husk at det hele starter ved Launch
Lars Christensen fra Zupa leverede 10 gode råd til alle som skal i gang med at etablere en webshop. En detalje jeg  nikker genkendende til er, at huske at lægge en plan for perioden efter launch.  De fleste knokler frem til launch datoen og tænker –juhu, vi er færdige med webshoppen.  Nej – det er nu det hele begynder med kundedialog og  justeringer.

Som konsulent i Traceworks konsulentafdeling – Online Marketing Insights kan jeg kun tilføje – Har du husket tracking, rapportering  og analyse  – og lagt en plan for hvad der skal holdes øje med med når I launcher? – Det et blandt andet det vi løser i vores vores afdeling.

Hvorfor er det det engelske online marked foran det danske?
Danmark har et højt IT-niveau, penetration og modenhed, så hvorfor er der ikke sket samme udvikling indenfor E-handel i Danmark som i UK?

Ian Jindal  beskrev den hårde konkurrence indenfor detailhandel  i England hvor der kæmpes indædt for hver ny kunde og mod hver enkelt konkurrent.

Mens mange danske brands har diskuteret med sig selv om de nu tager kunder fra butikkerne hvis de opretter webshops, så har englændere set E-handel helt anderledes:

E-handel er et tilbud til kunderne og en mulighed for at differentiere sig fra konkurrenterne – har vi nogen grund til at lade konkurrenterne løbe med alle de kunder som foretrækker at shoppe online?

Hvor er konkurrencen i Danmark?
Ifølge Ian Jindal er E-handel i Danmark sakket  bagud på grund af den lave konkurrence i Danmark.
Det er ikke kunderne der afventer, men de store brands som ikke har haft en konkurrencementalitet der driver dem til at vinde de kunder som konkurrenterne efterlader på internettet.  

- Er du enig – er det for lav konkurrence som er årsag til at Danmark halter efter England på E-handel?
- Er der andre årsager?

Drop en kommentar -  Jeg vil gerne høre din mening.

We just want to give you a little appetizer, while you are waiting for our next Headlight update.

We finally want to give you the possibility to import Google Adwords & Yahoo Search campaigns without you need to notify our Fearless Support.

Now you are in charge so let us be honest, we finally made this simple which is our core value

There will be more in the release .. but the rest is a secret schhhhh……..

About TraceWorks

TraceWorks is a Danish company, established in the design-loving city of Copenhagen, and is one of the leading vendors within the rapidly growing field of online marketing software and services.
TraceWorks was established in the early days of online marketing, way back in 2002, by four guys who saw a great opportunity to create software as a service platform for planning, managing and optimizing all of your paid online channels, such as display, search, affiliate, email, PPC etc. The platform is called Headlight, and is a blooming example of SaaS.
Over the last eight years we have grown the company in terms of clients, revenue and new service offerings, and the future is looking bright.
We are 17 people in total, located in the middle of Copenhagen, where we work with clients around the globe, though the majority of our customers are based in Scandinavia.
Our client portfolio includes small to big online advertisers, digital agencies and media agencies. See more at our homepage: www.traceworks.com

Position summary:

As a customer support/service representative, you will be the first point of contact for our customers.
You need to be fearless and must treat every little challenge from our customers as the most important aspect of your life at any given moment. You will assist our customers in all aspects of using Headlight, and furthermore you will help with technically related implementations and questions regarding Google Analytics. If you have additional knowledge of other analytics systems, that will be considered a plus.

Areas of responsibilities:

• Implementation of Headlight JavaScript for both new and existing customers
• Help customers to troubleshoot existing implementations for both Headlight and Google Analytics
• Act as the primary link between our customers and our online marketing insights and development departments, for both customer issues and customer requests
• Be responsible for customer education regarding Headlight, including both training and workshops onsite, as well as through online webinars
• Implementation of Google Analytics JavaScript for both new and existing customers
• Updating our support site with news relating to Headlight features and functionalities
• Creating How-to videos relating to Headlight
• Trafficking services that include creating and updating running campaigns for our customers.

Requirements and benefits:

• Fluent in English, both oral and written
• Take responsibility
• Technical mindset
• Fluency in a second language, such as Danish, Swedish or Norwegian, is an advantage
• You need to be a team player; we are a small company
• Keep your promises, keep your promises, keep your promises
• Knowledge of JavaScript and/or other programming languages
• Knowledge of Flash
• Proactive and service-minded
• Experience with Google Analytics is a benefit
• Experience with other analytics products (Omniture etc.) is a benefit
• A third European language is an advantage.

We offer:

We are a small organization and an exciting international workplace where everything moves quickly, and in which those who are willing to work and learn can grow. It is normal for a person who starts out in our support department to advance within the organization.

• Salary: what you are worth
• Great lunch and free sodas
• Internet connection from home
• A job from which to grow into other positions within the company

When to begin:

• Today, tomorrow, a.s.a.p.

How to apply:

Questions? Call +45 33 118 118 and ask for Martin Stockfleth Larsen

And then

Email your application and CV to ml@traceworks.com a.s.a.p.