You have asked for online presentations of our releases and we have listened. As something new can you attend a webinar where we will present all of our newest features

How to sign up:

Sessions are scheduled in Copenhagen time, GMT +1

Headlight, release presentation – August 18 at 10.30am

Space is limited so sign up now!!

Our newest release is now live, here a quick overview of the new features & updates

Save as Report:
Take any grid view and save it as a report with your own custom delivery schedule
See a how-to video

Bid optimizer for Google:
Headlight bid optimizer will give you more clicks or conversions for less money based on daily budget and max. CPC
Read detailed description here

Post impression info in Conversion Summary columns:
Support for post impression revenue and post impression per conversion
See a how-to video

Select multiple labels in Activity filter:
Create reports with support for multiple labels
See a how-to video

Update to piggyback/partnertag:
We now support piggyback with all types of conversion scripts including Flash, AJAX & Javascript click

Bounce rate:
Bounce Rate is a new data type and represents the percentage of single page visits
See a how-to video

CPM cost calculation:
We now stop the CPM cost calculation when the amount of impressions bought is reached

New metrics in Google grid:
In the keywords bought drilldown in the Google grid can you now see Max. CPC & Match type

From august:

Support for expandable:
From the beginning of august can you serve expandable banners in Headlight

Support for video banners:
From the beginning of august can you serve video banners in Headlight

The Bid Optimizer allows you to automatically optimize your AdWords campaign where you specify the objective to optimize.
The objective can be maximizing number of clicks, number of conversions or average revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Only bids lower than the initial bid are explored which acts as a guard for the algorithm not to bid too high.

The Bid Optimizer automatically updates the bids for each keyword in the campaign on a regular basis specified by you, e.g. weekly. Bids will only be updated for keywords for which enough data is available.

You may also override the Bid Optimizer on a keyword level by changing the bids directly in AdWords which the Bid Optimizer will detect and thus not change the bid of that keyword any longer but still consider its cost in the optimization of the campaign.

The Bid optimizer go live within one to two weeks

Want to sign up now and get started?

Existing Headlight client: Please contact our fearless support

New to Headlight: Please sign up here for a free trial

We are very happy to introduce you to our new Headlight support site. Come visit it on support.headlighthq.com

For all the TraceWorks fans out there, check out the new TraceWorks Personas for FireFox.

Wear it before your neighbor. Please send us screenshots of your browser with the Personas.

We will find a prize for the best screenshot

Get it here

TraceWorks Personas

View the new Banner columns: “Impressions bought” and “Discrepancy %”
Also view the new drilldown to Banner -> Placement that also features the new columns: “Unique impression” and “Frequency”

View this video of how to setup Partner tags / Piggyback scripts in Headlight.

If you are in the same situation as most of the Online Marketing Executives I have spoken with, then at some point, and most likely on more than one occasion, you have been called on to explain why you are paying the price you are paying for the conversions you receive from display advertising. This question is not only reasonable, it is necessary in order to drive online improvement. So if you have not confronted it yet, be prepared!

The truth is that if we look isolated at the cost per sale for our display ads, then we will often be severely challenged in justifying the ROI. However, over the last couple of years companies like ComScore and Microsoft have produced a number of research studies pointing to the synergetic effect that display and search marketing have on each other. In other words; by running display advertising you increase the performance of your search marketing.

Now it is all fine and nice that we can find research that points to this effect, but I believe that we should be able to measure and document this for our own marketing activities. The real question is; “Do YOU know how YOUR display ads are affecting other channels?”
To help our customers answer this question, Traceworks has started a number of campaign attribution projects, using Headlight to identify the indirect effect that display advertising has on other organic and paid traffic sources. We want to help you understand how your customers engage with your different marketing messages and what your actual sales process looks like.

I look forward to sharing some of these Online Marketing Insights with you later this year and if you have concrete experience with campaign attribution and engagement mapping, then by all means feel free to speak up and share your thoughts.
…and of course, if you are struggling with that question from upper management “what exactly are we getting for the money YOU spend on display!”, then contact us and let us help you provide the concrete answer.

Our tenants has decided to move on so we have up to 16 seats of incredible office space available here in the Traceworks Mansion.

Our office is located in the center of Copenhagen, Christianshavn, Denmark – the rent includes everything from lunch to unlimited access to Wii, Xbox and nice surroundings.
You can take it all or 1 seat.

Interested? Please give us a call at +45 33 118 118, ask for Christian Dam or mail at cd@traceworks.com

We look forward to welcome you to our incredible office

Rune Varnaa former employee at Creuna and Omniture has decided to join the great and growing company Traceworks, his first day at the office was yesterday.

Rune will add new capabilities to Traceworks, which means that we will expand our current offering from software-as-a-service only to online optimization services as well.
Traceworks have 7 years of experience building software to people working with online marketing at agencies and advertisers. We believe that the time is right for us to expand our offering into the field of services, so we can bring more value to you and the market in general.

Rune new title is Director, Online Marketing Insights. You can reach by mail rva@traceworks.com

We will soon update Traceworks.com with details about our new offerings.

Everybody love a fresh and tasty appetizer before dinner. Our design team has made a small and tasty look of our coming Headlight reporting.

We call it “Save As Report” but we are open for better suggestions.

Questions:
ml@traceworks.com