Rune Varnaa former employee at Creuna and Omniture has decided to join the great and growing company Traceworks, his first day at the office was yesterday.

Rune will add new capabilities to Traceworks, which means that we will expand our current offering from software-as-a-service only to online optimization services as well.
Traceworks have 7 years of experience building software to people working with online marketing at agencies and advertisers. We believe that the time is right for us to expand our offering into the field of services, so we can bring more value to you and the market in general.

Rune new title is Director, Online Marketing Insights. You can reach by mail rva@traceworks.com

We will soon update Traceworks.com with details about our new offerings.

Everybody love a fresh and tasty appetizer before dinner. Our design team has made a small and tasty look of our coming Headlight reporting.

We call it “Save As Report” but we are open for better suggestions.

Questions:
ml@traceworks.com

In our new release of Headlight, we have made several changes to how columns are shown and modified. And we are happy to present you with the new compare function that will rock you

Enjoy these videos where we will show you how to use these new features.

Here is a video showing the new compare function:

Here is a walk-through of the new columns:

And last but not least the new conversion columns:

Hey all we are doing the best we can to get rid of the financial crisis and we are now looking for a talented account manager to sell the best email / 1 to 1 platform in the market.

More info please look here

We know that 2.0 is not that trendy anymore but we love facts and hate buzz, so we stick with what we know.

Anyway we just wanted to give you a little appetizer for the coming release, the big thing is the new Grid.

Benefits:

Improved usability
Improved performance (yah faster access to data)
and more…..

Remember this is the appetizer, you have to wait and see for more.

Any questions?

Hello search world you know our Google Integration but it´s now time to meet Yahoo.

We have made a integration to Yahoo meaning you can save the time you use on doing manual tagging, everything is now automated.

Then you properly ask “How to”, We say “follow this link for more info go to our Wiki

Please contact our Fearless support for help support@traceworks.com

If you are a Google Analytics user, then keep on reading.

We have fixed the issue regarding Google Adwords tracking when using Headlight and Google Analytics simultaneously.
Please enable the adwords integration from Headlight again, if you need help please contact our fantastic support at support@traceworks.com or at +45 33 118118.

BTW….. Do you know that Headlight supports integration for more than one Google Account? Well we do so get started and add account number 2, 3, 4, 5 and 6, 7, 8, 9 ……..

We have 4 available seats here in the Traceworks Mansion. Our office is located in the center of Copenhagen, Christianshavn, Denmark – DKK 4.750 per seat. includes everything from lunch to unlimited access to Wii, Xbox and nice surroundings.

Interested? Please give us a call at +45 33 118 118, ask for Christian Dam or mail at cda@traceworks.com

You can now find us on Twitter,

Find our profile here Twitter Traceworks

Follow us, see you

What a fantastic day, it’s raining here in Copenhagen but still the mood is high here in the offices of Traceworks why? Well we made an important update to Headlight yesterday which will bring a lot of value to current and future clients and it’s simple for us when you are happy, we are happy.

Yahoo Integration:

You know how our Google integration works, as first step in our process of moving deeper into the possibilities within search marketing have we made integration to Yahoo, similar to the one we have with Google.
If you want more information regarding how you can save time and money by automated tracking of your Yahoo campaigns, please talk to your account manager.

Conversion summary:

I don’t know if you are exited yet but I guarantee you will be, since this update can save you for awful lot of time when you do reporting.
Let’s make an example, you have 3 conversions which is your KPI´s, it could be

1. Online sale – Primary product
2. People signing up for a newsletter
3. Registration for a seminar

You want to look at data for a specific campaign of three activities, two banners and one Google Add.
The problem were that you could see how many conversions each activity contributed with but you could not see specific numbers from each conversion unless you made time consuming drills and manual calculations.
Now is it possible to get specific numbers from every single conversion without the need for time consuming drills and calculation and the activity level. You just need to add specific conversion columns in each view from where you, want see how conversion one performed against conversion two etc.

If you want more information, please talk to our incredible support, call your account manager or contact me by ml@traceworks.com or phone +45 33 118 118