Our release is now live and we hope you will enjoy what we have ready for you.

Here is a quick overview of the new features & updates.

If you don´t already have access to Headlight then Try Headlight out Free.

Facebook Ads Integration:

Facebook Ad Tracking and Optimization is now for possible and automated with Headlight.
Headlight makes Facebook Ad Tracking, attribution and optimization simple.

Key Features
* Import Facebook Ads campaigns
* Automated URL encording
* Performance tracking from impression to conversion
* Facebook Bid Optimizer, optimize against key campaign objective eg. Minimum ROI

Import campaigns:

We finally give you the possibility to import Google Adwords, Yahoo Search and Facebook campaigns without you need to notify our Fearless Support.

Now you are in charge, so let us be honest, we finally made this simple which is our core value

Bid optimizer – version 2.0:

Our incredible and effective bid optimizer just got a whole lot smarter.

Here a complete explanation about how it works.

The Bid Optimizer allows you to automatically optimize your AdWords, Yahoo or Facebook campaigns where you specify the objective to optimize.
The objective can be maximizing number of average daily clicks, number of average daily conversions or average daily revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.
When the objective is optimize conversion you can further constrain the Bid Optimizer to select bids that does not exceed a specified maximum CPA. When optimizing for revenue you can constrain the Bid Optimizer such that bids does not fall under a specified minimum ROI%.
You can at any time change the optimization objective for you campaigns.

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Both bids lower and higher by a specified percentage than the initial bid are explored. E.g. if the initial bid is 5.00 then the bids 4.05, 4.50, 5.00, 5.50 and 6.05 form the bid landscape.

The Bid Optimizer automatically updates the bids for each keyword/ad in the campaign on a regular basis which can be specified, e.g. weekly. Bids will only be updated for keywords/ads for which enough data is available.

About TraceWorks:

TraceWorks is a Danish company, established in the design-loving city of Copenhagen, and is one of the leading vendors within the rapidly growing field of online marketing software and services.
TraceWorks was established in the early days of online marketing, way back in 2002, by four guys who saw a great opportunity to create software as a service platform for planning, managing and optimizing all of your paid online channels, such as display, search, affiliate, email, PPC etc. The platform is called Headlight, and is a blooming example of SaaS.

Over the last eight years we have grown the company in terms of clients, revenue and new service offerings, and the future is looking bright.
We are 12 people in total, located in the middle of Copenhagen, where we work with clients around the globe, though the majority of our customers are based in Scandinavia.
Our client portfolio includes small to big online advertisers, digital agencies and media agencies. See more at our homepage: www.traceworks.com

Position summary:

You love coding front-end and you are curious as hell when it come to applications within the online marketing world. You have the ability to turn product prototypes and visual designs into live web user experiences and you can write beautiful HTML and CSS.
You want to be part of team where innovation is top of mind and you already have confidence to say. “I CAN CONTRIBUTE, YES I CAN”
Words like Google, Yahoo, Bing, Facebook, Algorithm, and Display advertising, Prediction, analytics, Affiliate, Word of Mouth, DSP makes you tingle of excitement
Together with our design, development and QA are you the person who makes Headlight rock when it come to front-end user experience.

Requirements and benefits:

• Fluent in English, both oral and written

• Take responsibility for your code
• Curious
as hell
• Full of ideas but still full of focus
• You need to be a team player; we are a small company

• Strong skills in HTML, CSS, Javascript, JQuery, AJAX and JSON
• Strong skills within Flash and HTML 5 is an advantage
• You know the .Net FrameWork, specifically C#, ASP.NET and knows how to tackle viewstate, page life cycle and ADO.NET.
• Interest in or experience with front-end mash-up and extensibility approaches and technologies – gadgets, widgets, client application JS frameworks, app stores
• X-Browser compatibility tools & techniques (firefox, safari, IE, chrome)
• Love & know Scrum
• Working experience in structured development and build environments (continuous integration, automated testing, automated configuration and deployment)
• Know a lot about what’s happening in the world of online marketing including tools like Google Analytics, MailChimp
• Knowledge of various API´s like Google Adwords, Yahoo Search, Twitter, Facebook
• Fluency in a second language, such as Danish, Swedish or Norwegian, is an advantage

• Keep your promises, keep your promises, keep your promises


We offer:

We are a small organization and an exciting international workplace where everything moves quickly, and in which those who are willing to work and learn can grow. It is normal for a person who starts out in our support department to advance within the organization.

• Salary: what you are worth

• Great lunch and free sodas

• Internet connection from home

• A job from which to grow into other positions within the company

When to begin:
Today, tomorrow, a.s.a.p.

How to apply:

Questions? Call +45 33 118 118 and ask for Martin Stockfleth Larsen
And then
Email your application and CV to ml@traceworks.com a.s.a.p.

We just want to give you a little appetizer, while you are waiting for our next Headlight update.

We finally want to give you the possibility to import Google Adwords & Yahoo Search campaigns without you need to notify our Fearless Support.

Now you are in charge so let us be honest, we finally made this simple which is our core value

There will be more in the release .. but the rest is a secret schhhhh……..

Our release is now live and we hope you will enjoy what we have ready for you.

Here is a quick overview of the new features & updates:

If you don´t already have access to Headlight then Try Headlight out Free:

Ad serving, create flow:
Working with banner campaigns just got a whole lot easier in Headlight, and this is only the beginning.
We have added a lot of new features, such as:

* Let Headlight optimize your placement automatically
* Full support for expandables, including video
* Change banner variables like Wmode, Z-index, Quality without you needing to involve support
* Name your placements the way you want
* Add multiple activities in two clicks
* No more activation

SEE SCREENSHOT – ACTIVITY DETAILS

SEE SCREENSHOT – CREATIVE

SEE SCREENSHOT – CREATIVE 2

Bid optimizer for Google & Yahoo:
Our Bid optimizer for Google Adwords now also supports Yahoo Search campaigns.
Enable & Disable the bid optimizer on the fly directly from UI.

SEE SCREENSHOT

Google Analytics integration:
It´s here and it´s ready.
No more need for you to add Google Analytics parameters to Headlight tracking URL´s.
Headlight can now automate this whole process for you. All you need to do is enable it for the relevant marketing channels.

SEE SCREENSHOT

Apsis integration:
If you are a customer of Apsis are you a lucky person.
Headlight can now automatically tag emails from Apsis so you can see instant ROI results in Headlight for every email campaign you send from Apsis.
In one quick glance.

No more back and forth between systems to add & remove tracking URL´s.

CONTACT SUPPORT FOR MORE INFO

Google Placement:
Automated tagging & tracking for Placement from Google Adwords is now supported, including full placement reporting.

Ask our FEARLESS SUPPORT to enable it for you.

Create own, View own:
Headlight now supports a User Profile where a specific user can only view what he/she creates of activities and nothing else.
This is a very valuable feature if you work with different partners, i.e. if you work with multiple affiliate partners.

One view for all Channels:
We have created a global view for all channels, giving you easy access to create the global report with all performance for both marketing and organic sources.

New visitor & returning visit:
We have added two new columns to Headlight which give you a clear insight into whether your marketing campaigns are generating new clients or clients who are already known by you.

Time for a summer treat or as we call it a tasty appetizer before you all go on vacation.