Our release is now live and we hope you will enjoy what we have ready for you.

Here is a quick overview of the new features & updates.

If you don´t already have access to Headlight then Try Headlight out Free.

Facebook Ads Integration:

Facebook Ad Tracking and Optimization is now for possible and automated with Headlight.
Headlight makes Facebook Ad Tracking, attribution and optimization simple.

Key Features
* Import Facebook Ads campaigns
* Automated URL encording
* Performance tracking from impression to conversion
* Facebook Bid Optimizer, optimize against key campaign objective eg. Minimum ROI

Import campaigns:

We finally give you the possibility to import Google Adwords, Yahoo Search and Facebook campaigns without you need to notify our Fearless Support.

Now you are in charge, so let us be honest, we finally made this simple which is our core value

Bid optimizer – version 2.0:

Our incredible and effective bid optimizer just got a whole lot smarter.

Here a complete explanation about how it works.

The Bid Optimizer allows you to automatically optimize your AdWords, Yahoo or Facebook campaigns where you specify the objective to optimize.
The objective can be maximizing number of average daily clicks, number of average daily conversions or average daily revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.
When the objective is optimize conversion you can further constrain the Bid Optimizer to select bids that does not exceed a specified maximum CPA. When optimizing for revenue you can constrain the Bid Optimizer such that bids does not fall under a specified minimum ROI%.
You can at any time change the optimization objective for you campaigns.

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Both bids lower and higher by a specified percentage than the initial bid are explored. E.g. if the initial bid is 5.00 then the bids 4.05, 4.50, 5.00, 5.50 and 6.05 form the bid landscape.

The Bid Optimizer automatically updates the bids for each keyword/ad in the campaign on a regular basis which can be specified, e.g. weekly. Bids will only be updated for keywords/ads for which enough data is available.

Our release is now live and we hope you will enjoy what we have ready for you.

Here is a quick overview of the new features & updates:

If you don´t already have access to Headlight then Try Headlight out Free:

Ad serving, create flow:
Working with banner campaigns just got a whole lot easier in Headlight, and this is only the beginning.
We have added a lot of new features, such as:

* Let Headlight optimize your placement automatically
* Full support for expandables, including video
* Change banner variables like Wmode, Z-index, Quality without you needing to involve support
* Name your placements the way you want
* Add multiple activities in two clicks
* No more activation

SEE SCREENSHOT – ACTIVITY DETAILS

SEE SCREENSHOT – CREATIVE

SEE SCREENSHOT – CREATIVE 2

Bid optimizer for Google & Yahoo:
Our Bid optimizer for Google Adwords now also supports Yahoo Search campaigns.
Enable & Disable the bid optimizer on the fly directly from UI.

SEE SCREENSHOT

Google Analytics integration:
It´s here and it´s ready.
No more need for you to add Google Analytics parameters to Headlight tracking URL´s.
Headlight can now automate this whole process for you. All you need to do is enable it for the relevant marketing channels.

SEE SCREENSHOT

Apsis integration:
If you are a customer of Apsis are you a lucky person.
Headlight can now automatically tag emails from Apsis so you can see instant ROI results in Headlight for every email campaign you send from Apsis.
In one quick glance.

No more back and forth between systems to add & remove tracking URL´s.

CONTACT SUPPORT FOR MORE INFO

Google Placement:
Automated tagging & tracking for Placement from Google Adwords is now supported, including full placement reporting.

Ask our FEARLESS SUPPORT to enable it for you.

Create own, View own:
Headlight now supports a User Profile where a specific user can only view what he/she creates of activities and nothing else.
This is a very valuable feature if you work with different partners, i.e. if you work with multiple affiliate partners.

One view for all Channels:
We have created a global view for all channels, giving you easy access to create the global report with all performance for both marketing and organic sources.

New visitor & returning visit:
We have added two new columns to Headlight which give you a clear insight into whether your marketing campaigns are generating new clients or clients who are already known by you.

visitsweden.com, who recently was announced the best website in Sweden, uses Headlight to optimize their online marketing.

The Swedish newspaper, Internetworld has just finished a large survey of Sweden’s largest websites. The purpose was to find the best website of them all. The winner was visitsweden.com. In the same survey webbanalys.nu wanted to find which online tools the best sites use to optimize their sites and online performance.
 
Besides the web based freeware Google Analytics, visitsweden.com uses Headlight from TraceWorks. Headlight helps Visit Sweden optimizing their online campaigns, so that they always receive the optimal amount of visitors to their site. With many different marketing activities it can be difficult to choose the right path and without the right tool it is almost impossible to optimize your online marketing activities. Tommy Sollén, Project manager from Visit Sweden says. ”When it comes to measuring and optimizing your online marketing activities, Headlight is by far the best solution on the market”.

With that in mind Headlight has been a significant factor in the announcement as Sweden’s best website.

TraceWorks will be attending IMC, Internet Marketing Conference, in Stockholm on the 27th of November. Here you will be able to meet up and see a presentation of Headlight.