Here is a quick overview of the new features & updates.

If you don´t already have access to Headlight then Try Headlight out Free.

Facebook Ads Integration:

Facebook Ad Tracking and Optimization is now for possible and automated with Headlight.
Headlight makes Facebook Ad Tracking, attribution and optimization simple.

Key Features
* Import Facebook Ads campaigns
* Automated URL encording
* Performance tracking from impression to conversion
* Facebook Bid Optimizer, optimize against key campaign objective eg. Minimum ROI

Import campaigns:

We finally give you the possibility to import Google Adwords, Yahoo Search and Facebook campaigns without you need to notify our Fearless Support.

Now you are in charge, so let us be honest, we finally made this simple which is our core value

Bid optimizer – version 2.0:

Our incredible and effective bid optimizer just got a whole lot smarter.

Here a complete explanation about how it works.

The Bid Optimizer allows you to automatically optimize your AdWords, Yahoo or Facebook campaigns where you specify the objective to optimize.
The objective can be maximizing number of average daily clicks, number of average daily conversions or average daily revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.
When the objective is optimize conversion you can further constrain the Bid Optimizer to select bids that does not exceed a specified maximum CPA. When optimizing for revenue you can constrain the Bid Optimizer such that bids does not fall under a specified minimum ROI%.
You can at any time change the optimization objective for you campaigns.

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Both bids lower and higher by a specified percentage than the initial bid are explored. E.g. if the initial bid is 5.00 then the bids 4.05, 4.50, 5.00, 5.50 and 6.05 form the bid landscape.

The Bid Optimizer automatically updates the bids for each keyword/ad in the campaign on a regular basis which can be specified, e.g. weekly. Bids will only be updated for keywords/ads for which enough data is available.

How to sign up:

Sessions are scheduled in Copenhagen time, GMT +1

Headlight, release presentation – March 3 at 10.30 AM GMT +1
Headlight, release presentation – March 10 at 03.30 PM GMT +1

Space is limited so sign up now!!

Here is a quick overview of the new features & updates:

If you don´t already have access to Headlight then Try Headlight out Free:

Ad serving, create flow:
Working with banner campaigns just got a whole lot easier in Headlight, and this is only the beginning.
We have added a lot of new features, such as:

* Let Headlight optimize your placement automatically
* Full support for expandables, including video
* Change banner variables like Wmode, Z-index, Quality without you needing to involve support
* Name your placements the way you want
* Add multiple activities in two clicks
* No more activation

SEE SCREENSHOT – ACTIVITY DETAILS

SEE SCREENSHOT – CREATIVE

SEE SCREENSHOT – CREATIVE 2

Bid optimizer for Google & Yahoo:
Our Bid optimizer for Google Adwords now also supports Yahoo Search campaigns.
Enable & Disable the bid optimizer on the fly directly from UI.

SEE SCREENSHOT

Google Analytics integration:
It´s here and it´s ready.
No more need for you to add Google Analytics parameters to Headlight tracking URL´s.
Headlight can now automate this whole process for you. All you need to do is enable it for the relevant marketing channels.

SEE SCREENSHOT

Apsis integration:
If you are a customer of Apsis are you a lucky person.
Headlight can now automatically tag emails from Apsis so you can see instant ROI results in Headlight for every email campaign you send from Apsis.
In one quick glance.

No more back and forth between systems to add & remove tracking URL´s.

CONTACT SUPPORT FOR MORE INFO

Google Placement:
Automated tagging & tracking for Placement from Google Adwords is now supported, including full placement reporting.

Ask our FEARLESS SUPPORT to enable it for you.

Create own, View own:
Headlight now supports a User Profile where a specific user can only view what he/she creates of activities and nothing else.
This is a very valuable feature if you work with different partners, i.e. if you work with multiple affiliate partners.

One view for all Channels:
We have created a global view for all channels, giving you easy access to create the global report with all performance for both marketing and organic sources.

New visitor & returning visit:
We have added two new columns to Headlight which give you a clear insight into whether your marketing campaigns are generating new clients or clients who are already known by you.

Save as Report:
Take any grid view and save it as a report with your own custom delivery schedule
See a how-to video

Bid optimizer for Google:
Headlight bid optimizer will give you more clicks or conversions for less money based on daily budget and max. CPC
Read detailed description here

Post impression info in Conversion Summary columns:
Support for post impression revenue and post impression per conversion
See a how-to video

Select multiple labels in Activity filter:
Create reports with support for multiple labels
See a how-to video

Update to piggyback/partnertag:
We now support piggyback with all types of conversion scripts including Flash, AJAX & Javascript click

Bounce rate:
Bounce Rate is a new data type and represents the percentage of single page visits
See a how-to video

CPM cost calculation:
We now stop the CPM cost calculation when the amount of impressions bought is reached

New metrics in Google grid:
In the keywords bought drilldown in the Google grid can you now see Max. CPC & Match type

From august:

Support for expandable:
From the beginning of august can you serve expandable banners in Headlight

Support for video banners:
From the beginning of august can you serve video banners in Headlight

View this video of how to setup Partner tags / Piggyback scripts in Headlight.

We would love to hear your opinion, so if have any feedback regarding this release, please leave a reply on this post.

Have a fantastic summer

Want more info about Headlight go to www.traceworks.com

Facelift
Headlight has been on a beauty trip to city of angels for a well deserved facelift. The following elements have been under the knife.

Headlight login
No new functionality only design, we chosen a black theme, scary!!!!

Calendar
The new calendar supports our new design guide and actually save you for more clicks (time) than you actually believe.

Top Menu
New top menu to support topic splitting with logical breakdowns for each source I.E. Google, Yahoo, Banner, PPC

Activity / Asset Filter
You have complained about the fact that we show all data in all grids including inactive data. We have implemented filter functionality in our activity and asset grids, supporting filtered views of active, inactive and all activities/assets.
Furthermore is it possible to view summarized data per label in all grids. The benefit is that you save a lot of time creating campaign reports.

Comments
We heard you prayers and made a conclusion. Functionality where you can add comments for collaboration purposes make sense. It’s now possible to add comments on activities, assets and natural sources.

Go Comment, Comment, Comment

Multiple Google Accounts to one Headlight account
Connect multiple Google Accounts to one Headlight Account, so for those of you who are heavy Google ad words users, please contact our sale or support for more info or give us a call at +45 33 118 118

Dimension on creative’s
You properly have asked yourself this question many times. Why can’t we sort creative’s in the asset section by dimension and compare performance on this metrics? Well three words from us.

NOW YOU CAN

The rest
We have fixed a lot of small defects and added some minor features. One small thing worth mentioning is that our purple flags (changes) now are presented in the main Whychart on the dashboard.

Want to see it all in action, go to Headlight Login

Twit, Twit…. Traceworks
The cool thing about Twitter is that you always have time for a twit while blog posts can be pretty time consuming.
We love simplicity and we love Twitter, so do like everybody else, be the first to know what’s Traceworks and Headlight are up to, Follow us here Traceworks_HQ

You can read our newsletter article about the subject

and discuss the content or you can give your own examples on how you have witnessed others wasting their budget on activities in your past experience.

In short, we would like to hear you share your experience on what not to do when conducting online marketing.

Our dear leader, visionary and founder, Morten E. Wulff gives his personal opinion on what is going to happen in 2009.

1. After closing down a dozen of expected future revenue driving projects Google will shift all resources into their core business, online advertising. In Google terms this means more of the old “all agencies are middlemen and we want to destroy you”.

2. The transformation from analogue to digital will culminate with the fall of traditional newspapers like Berlingske / NYT and with online passing TV as biggest advertising medium.

3. After experiencing losses all over the line and with increasing pressure from Google Docs and Zoho on the Office Suite M$ will pull out for advertising trying to save their core business.

4. The average tenure of a CMO will decline from 18 months to only 6 months. If you know abouth super crunching data, green, online, and mobile then your chances are good though.

5. Science will be the new creative, and companies like Salesforce, Omniture, and TraceWorks will thrive

6. Interactive agencies will thrive. The not so interactive will die. The smaller agencies only doing one thing will die (e.g. 1:1 communication agencies and PR). The bigger agencies working cross channel (display, search, social, mobile etc.) will explode in success.

7. Facebook will keep on surprising everyone growing into the most celebrated and popular media destination of all while becoming the 2nd biggest online advertising vehicle (will surpass Google 2010).

8. The iPhone will also keep surprising everyone with e.g. 1/3 of all visitors to Facebook using an Iphone. N.B. The CMO that understands how to utilize mobile have a chance not to get sacked.