Exciting product update
All the Traceworkers are delighted. We gave our best effort, so we could launch this product update just before the vacation period, and we succeeded.
We hope that all of you can obtain business benefits by increasing your productivity even further due to this update. We guarantee that we will do our best to keep on, developing Headlight into the best marketing tool for agencies and advertisers.

We would love to hear your opinion, so if have any feedback regarding this release, please leave a reply on this post.

Have a fantastic summer

Want more info about Headlight go to www.traceworks.com

Facelift
Headlight has been on a beauty trip to city of angels for a well deserved facelift. The following elements have been under the knife.

Headlight login
No new functionality only design, we chosen a black theme, scary!!!!

Calendar
The new calendar supports our new design guide and actually save you for more clicks (time) than you actually believe.

Top Menu
New top menu to support topic splitting with logical breakdowns for each source I.E. Google, Yahoo, Banner, PPC

Activity / Asset Filter
You have complained about the fact that we show all data in all grids including inactive data. We have implemented filter functionality in our activity and asset grids, supporting filtered views of active, inactive and all activities/assets.
Furthermore is it possible to view summarized data per label in all grids. The benefit is that you save a lot of time creating campaign reports.

Comments
We heard you prayers and made a conclusion. Functionality where you can add comments for collaboration purposes make sense. It’s now possible to add comments on activities, assets and natural sources.

Go Comment, Comment, Comment

Multiple Google Accounts to one Headlight account
Connect multiple Google Accounts to one Headlight Account, so for those of you who are heavy Google ad words users, please contact our sale or support for more info or give us a call at +45 33 118 118

Dimension on creative’s
You properly have asked yourself this question many times. Why can’t we sort creative’s in the asset section by dimension and compare performance on this metrics? Well three words from us.

NOW YOU CAN

The rest
We have fixed a lot of small defects and added some minor features. One small thing worth mentioning is that our purple flags (changes) now are presented in the main Whychart on the dashboard.

Want to see it all in action, go to Headlight Login

Twit, Twit…. Traceworks
The cool thing about Twitter is that you always have time for a twit while blog posts can be pretty time consuming.
We love simplicity and we love Twitter, so do like everybody else, be the first to know what’s Traceworks and Headlight are up to, Follow us here Traceworks_HQ

This blogpost is dedicated to discussing how to stop wasting your online marketing budget.

You can read our newsletter article about the subject

and discuss the content or you can give your own examples on how you have witnessed others wasting their budget on activities in your past experience.

In short, we would like to hear you share your experience on what not to do when conducting online marketing.

Our dear leader, visionary and founder, Morten E. Wulff gives his personal opinion on what is going to happen in 2009.

1. After closing down a dozen of expected future revenue driving projects Google will shift all resources into their core business, online advertising. In Google terms this means more of the old “all agencies are middlemen and we want to destroy you”.

2. The transformation from analogue to digital will culminate with the fall of traditional newspapers like Berlingske / NYT and with online passing TV as biggest advertising medium.

3. After experiencing losses all over the line and with increasing pressure from Google Docs and Zoho on the Office Suite M$ will pull out for advertising trying to save their core business.

4. The average tenure of a CMO will decline from 18 months to only 6 months. If you know abouth super crunching data, green, online, and mobile then your chances are good though.

5. Science will be the new creative, and companies like Salesforce, Omniture, and TraceWorks will thrive

6. Interactive agencies will thrive. The not so interactive will die. The smaller agencies only doing one thing will die (e.g. 1:1 communication agencies and PR). The bigger agencies working cross channel (display, search, social, mobile etc.) will explode in success.

7. Facebook will keep on surprising everyone growing into the most celebrated and popular media destination of all while becoming the 2nd biggest online advertising vehicle (will surpass Google 2010).

8. The iPhone will also keep surprising everyone with e.g. 1/3 of all visitors to Facebook using an Iphone. N.B. The CMO that understands how to utilize mobile have a chance not to get sacked.