We just want to give you a little appetizer, while you are waiting for our next Headlight update.

We finally want to give you the possibility to import Google Adwords & Yahoo Search campaigns without you need to notify our Fearless Support.

Now you are in charge so let us be honest, we finally made this simple which is our core value

There will be more in the release .. but the rest is a secret schhhhh……..

We have had to temporarily pause the adwords sync as we have found a problem here. This means that the sync will not be run today at 16:00 15-12-2010 CET and tonight at 00:00 16-12-2010 CET.

We expect the problem to be solved as soon as possible. If you have any questions please contact support.

Best regards,

Lars

We have a slight delay on Google Data but we should be able to catch up during the day.

We are rebuilding the database which can cause some performance issues to Headlight

If you have any questions feel free to contact support.

Best regards,

Support

Our release is now live and we hope you will enjoy what we have ready for you.

Here is a quick overview of the new features & updates:

If you don´t already have access to Headlight then Try Headlight out Free:

Ad serving, create flow:
Working with banner campaigns just got a whole lot easier in Headlight, and this is only the beginning.
We have added a lot of new features, such as:

* Let Headlight optimize your placement automatically
* Full support for expandables, including video
* Change banner variables like Wmode, Z-index, Quality without you needing to involve support
* Name your placements the way you want
* Add multiple activities in two clicks
* No more activation

SEE SCREENSHOT – ACTIVITY DETAILS

SEE SCREENSHOT – CREATIVE

SEE SCREENSHOT – CREATIVE 2

Bid optimizer for Google & Yahoo:
Our Bid optimizer for Google Adwords now also supports Yahoo Search campaigns.
Enable & Disable the bid optimizer on the fly directly from UI.

SEE SCREENSHOT

Google Analytics integration:
It´s here and it´s ready.
No more need for you to add Google Analytics parameters to Headlight tracking URL´s.
Headlight can now automate this whole process for you. All you need to do is enable it for the relevant marketing channels.

SEE SCREENSHOT

Apsis integration:
If you are a customer of Apsis are you a lucky person.
Headlight can now automatically tag emails from Apsis so you can see instant ROI results in Headlight for every email campaign you send from Apsis.
In one quick glance.

No more back and forth between systems to add & remove tracking URL´s.

CONTACT SUPPORT FOR MORE INFO

Google Placement:
Automated tagging & tracking for Placement from Google Adwords is now supported, including full placement reporting.

Ask our FEARLESS SUPPORT to enable it for you.

Create own, View own:
Headlight now supports a User Profile where a specific user can only view what he/she creates of activities and nothing else.
This is a very valuable feature if you work with different partners, i.e. if you work with multiple affiliate partners.

One view for all Channels:
We have created a global view for all channels, giving you easy access to create the global report with all performance for both marketing and organic sources.

New visitor & returning visit:
We have added two new columns to Headlight which give you a clear insight into whether your marketing campaigns are generating new clients or clients who are already known by you.

Headlight will be unavailable from 4PM to 12PM GMT+1 Tuesday the 14th of December.
 Your campaigns will continue to run as normal.

Best Christmas Wishes

The Traceworks Team