On Wednesday, March 16th there will be limited support from 12:00 CET.

At the moment it is not possible to export to Excel. You can export to CSV as an alternative.

We are working on solving the problem and hope to have it fixed soon.We apologize for the inconvenience.

Update February 25th: This has now been resolved.

Our release is now live and we hope you will enjoy what we have ready for you.

Here is a quick overview of the new features & updates.

If you don´t already have access to Headlight then Try Headlight out Free.

Facebook Ads Integration:

Facebook Ad Tracking and Optimization is now for possible and automated with Headlight.
Headlight makes Facebook Ad Tracking, attribution and optimization simple.

Key Features
* Import Facebook Ads campaigns
* Automated URL encording
* Performance tracking from impression to conversion
* Facebook Bid Optimizer, optimize against key campaign objective eg. Minimum ROI

Import campaigns:

We finally give you the possibility to import Google Adwords, Yahoo Search and Facebook campaigns without you need to notify our Fearless Support.

Now you are in charge, so let us be honest, we finally made this simple which is our core value

Bid optimizer – version 2.0:

Our incredible and effective bid optimizer just got a whole lot smarter.

Here a complete explanation about how it works.

The Bid Optimizer allows you to automatically optimize your AdWords, Yahoo or Facebook campaigns where you specify the objective to optimize.
The objective can be maximizing number of average daily clicks, number of average daily conversions or average daily revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.
When the objective is optimize conversion you can further constrain the Bid Optimizer to select bids that does not exceed a specified maximum CPA. When optimizing for revenue you can constrain the Bid Optimizer such that bids does not fall under a specified minimum ROI%.
You can at any time change the optimization objective for you campaigns.

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Both bids lower and higher by a specified percentage than the initial bid are explored. E.g. if the initial bid is 5.00 then the bids 4.05, 4.50, 5.00, 5.50 and 6.05 form the bid landscape.

The Bid Optimizer automatically updates the bids for each keyword/ad in the campaign on a regular basis which can be specified, e.g. weekly. Bids will only be updated for keywords/ads for which enough data is available.

Please join us for an online presentation of the newest Headlight release.

How to sign up:

Sessions are scheduled in Copenhagen time, GMT +1

Headlight, release presentation – March 3 at 10.30 AM GMT +1
Headlight, release presentation – March 10 at 03.30 PM GMT +1

Space is limited so sign up now!!

Due to release Headlight will not be accessible on Tuesday, February 22nd 2011 between 4pm and 12am (GMT+1).

This does not affect the banner delivery, tagging and tracking. All your campaign activities will continue to run as set up.