Our tenants has decided to move on so we have up to 16 seats of incredible office space available here in the Traceworks Mansion.

Our office is located in the center of Copenhagen, Christianshavn, Denmark – the rent includes everything from lunch to unlimited access to Wii, Xbox and nice surroundings.
You can take it all or 1 seat.

Interested? Please give us a call at +45 33 118 118, ask for Martin Stockfleth Larsen or mail at ml@traceworks.com

We look forward to welcome you to our incredible office

A New Decade, a New Business Unit!

As of February this year I joined the Traceworks Team with the purpose of structuring and managing our new professional services unit, Online Marketing Insights.

It has now been a month and I believe the time is right for us to share our plans for Online Marketing Insights with you.

What is Online Marketing Insights?

Our new business unit will focus on assisting existing and new Traceworks customers in executing, measuring and optimizing their online marketing tactics. This, of course, covers training and advanced support in the use of Headlight, but also means that we have expanded our offering to include:

• Strategic consulting on online KPI’s and Benchmarks
• Support and outsourcing of your web analytics setup, management and reporting
• Analysis of your online performance data
• Data driven optimization projects such as A/B testing or Targeting
• Support of your day to day activities for executing and managing your online campaigns

In short, our ambition with Online Marketing Insight is to offer you expert assistance in using your tools effectively and establishing the right processes needed to tap the full potential of online marketing.

Why expand our offering?

Both our own experience, requests from customers and partners, as well as research reports from leading analysts, point to the simple fact, that most companies lack the necessary experience, resources and strategy to take full advantage of the online opportunity.

By expanding our offering, you will experience a partner that not only provides a great platform for executing and managing your online campaigns, but also assist you in structuring and supporting the critical activities related to your online marketing process.

This will ensure that you:

• Experience greater control and structure in your day to day online marketing
• Improve online performance
• Save time and reduce tactical mistakes
• Highlight the importance and effect of your online marketing efforts

How will Traceworks be able to provide all of this?

Of course, we do not propose to know everything about digital strategy or marketing planning. We work with several excellent partners in this area. However;

When it comes to defining concrete, measurable goals for your online marketing, and managing, measuring and optimizing your tactics, we aim at being the best in class!

Through Headlight we have build a tremendous repository of insight into what works in online marketing, especially in our specific market, and by combining this with the experience of talented consultants used to working strategically with Google analytics, Omniture, Website Optimizer and similar tools, we strongly believe that we are in a position to offer you a unique and valuable partnership.

Did I catch your attention?

Please contact us and let’s discover how Traceworks’ Online Marketing Insights can benefit you.

Rune Flint Varnaa

Director, Online Marketing Insights - TraceWorks™

TraceWorks have left the building… but we have moved into our new and shiny offices.

We are very proud of our new surroundings and would like to show off… and show you our new place. So get your things together, mark Friday the 20th of February 2009 in your calendar and setup for a great afternoon and evening.

We open our doors at 3 o’clock pm. and will serve you a bit to eat and a lot to drink. So come on over and say cheers to all the TraceWorkers.

To make sure that we have bought enough of everything, please send Ulrik a short mail to confirm that you are coming on us@traceworks.com no later than Wednesday the 18th of February

We are looking forward to see you. Our new address is Langebrogade 6E, 2., 1411 Copenhagen

Please do bring your colleagues or send this message to the people we forgot.

The very best regards from all of us in TraceWorks

On December 3rd. TraceWorks hosts the seminar, Online B2B marketing arranged by FDIH – The Danish Distance Selling and E-business Association.

In this time of recession the biggest challenge for most companies is to achieve more effect for a smaller effort – in short to do less and earn more. That’s a task that sounds almost impossible, but on this seminar you will get some really good ideas on how that actually can be done.

Among other good stuff in this seminar you will see how we the future will be for the B2B segment. Our founder Morten Wulff will give his presentation on trends and tendencies and it will be supplemented by SocialSquare, who are experts in new tools, products and processes.

Linn, one of our Norwegian super user from Premiere Global Service, comes all the way down from our Nordic sister country. She will give a presentation about the strategic do’s and don’ts in online B2B marketing. She is a great presenter and her findings are definitely worth listening to.

The last hour of the seminar is divided by four companies who are all specialist in their specific work fields. You will hear Deducta talk about search marketing, Compost talk about email marketing, Hellogroup talk about display marketing and TraceWorks talk about how you can optimize your performance across these three channels in one single marketing platform.

So if you are in the same boat as the rest of us facing troubled budget waters ahead, then this seminar is definitely worth attending in order to stir back into the blue ocean.

Follow the link and read much more about Online B2B marketing. Here you can also sign up for the event.

If you feel like getting a bit of Danish culture when visiting Copenhagen some local stars shine brighter than others:

Places to see
Tivoli
The magnificent Tivoli Gardens – Vesterbrogade 3 – are a living confection of tulips, roses, and water features. When you visit, take time to enjoy the manicured beauty of the gardens, whose name is derived from an Italian town famous for its fountains. The peaceful lake is often dotted with ducks and swans, and live entertainment is offered most nights, ranging from theater performances to musical concerts. After dark, the light displays are incredibly beautiful. BUS: 1, 16, 29 goes there or you can use one of the many city bikes available for loan across the city.

The Danish National Museum
You can chart the origins of the Danish people at this museum, which is regarded as one of Europe’s best. Exhibits are divided into five distinct sections: Prehistory/Middle Ages to Renaissance, Palace/Museum, Royal Collection of Coins and Medals, Egyptian and Classical Antiquities, and Ethnographic (essentially, relics of Eskimo culture). BUS: 1, 2, 5, 6, 8, 10, 28, 29, 30, 32, 33, 34, or 35 goes there.

Amalienborg Castle (home of our Queen and her husband the Prince)/ Marmorkirken (The Marble Church)
Known for its Rococo design, this palace was built as the winter home for the Danish royal family and is actually composed of four individual mansions. Each one faces a cobblestone courtyard, and although they’re identical on the outside, all the mansions boast interiors that have been distinctively decorated. The royal residence since 1784, the palace currently has 12 rooms open for public viewing. Museum exhibits cover the period between the late 19th and late 20th centuries. BUS: 1, 6, 9, or 10 goes there.

…and, on the other hand – when in Copenhagen, do as the Copenhageners:

First of all, get a hold of a bike. The city is far better experienced by bike than bus, Metro or car.

Christiania/Christianshavn
Visit the last bit of hippie-Denmark at Christiania which is situated in the district of Christianshavn – The Danish version of Amsterdam’s channels.

From the walk and Talk meeting of Anders and Wulff today

Vesterbro
A bit dodgier than the other parts of the city but fascinating. Take a walk down Istedgade, from the Central Station and experience…ahem…different kinds of people. Also a good place to visit bars in the weekend (Vega, The Meat Packing District (Kødbyen), Bang & Jensen and many more)

Søerne (the lakes)
Built as part of the fortress of Copenhagen but nowadays a perfect place for a run, stroll or just for looking at people (primarily in the weekend)

Kongens Have and Rosenborg Castle
Relax in one of the best parks in the city with one of the most beautiful castles in Denmark – Rosenborg Castle.

Islands Brygge
Fancy a swim in the harbor? Then go to Islands’ Brygge. Really, really crowded when the weather’s nice.

Places to eat
Copenhagen is filled with many good restaurants. I have assembled a small collection of links to the ones that will treat you with an experience that will make you want to come back next year.

Expensive but brilliant, book a table if you can get one:

Restaurant Geranium
Kronprinsessegade 13
DK-1306 København K
Tel. +33 11 13 04

Restaurant Paustian
Kalkbrænderiløbskaj 2
DK 2100 -København Ø
Tel.+ 39 18 55 01

Restaurant Noma
Ny Adelgade 7
DK-1104 København K
Tel. +32 96 32 97

Restaurant Formel B
Vesterbrogade 182
DK-1800 Frederiksberg C
Tel. +33 25 10 66

Restaurant Kiin Kiin
Guldbergsgade 21
DK-2200 København N
Tel.+ 39 18 55 01

Restaurant King Hans’ Cellar
Vingaardsstræde 6
DK-1070 København K
Tel. +33 11 68 68

All of course have Michelin stars

I sincerely hope you will enjoy your stay.