One thing our customers missed when tracking banners, served directly by publishers, is impressions. From now on you would be able to track impressions not only for the banners, that are being served from Headlight through 3rd party tags, but also for banners, that are physically served by publisher.

Simply check a checkbox and Headlight would provide you an impression tracking script (1×1 invisible pixel script) that would need to be implemented on publishers site together with the actual banner.

That would enable you to track impressions and clicks even if you are not serving banners from Headlight system.

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