The Bid Optimizer allows you to automatically optimize your AdWords campaign where you specify the objective to optimize.
The objective can be maximizing number of clicks, number of conversions or average revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Only bids lower than the initial bid are explored which acts as a guard for the algorithm not to bid too high.

The Bid Optimizer automatically updates the bids for each keyword in the campaign on a regular basis specified by you, e.g. weekly. Bids will only be updated for keywords for which enough data is available.

You may also override the Bid Optimizer on a keyword level by changing the bids directly in AdWords which the Bid Optimizer will detect and thus not change the bid of that keyword any longer but still consider its cost in the optimization of the campaign.

The Bid optimizer go live within one to two weeks

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