The Dojo is the official blog of the online marketing software company TraceWorks.

Headlight release notes – July 2010

Martin Stockfleth Larsen Jul 1st

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Our newest release is now live, here a quick overview of the new features & updates

Save as Report:
Take any grid view and save it as a report with your own custom delivery schedule
See a how-to video

Bid optimizer for Google:
Headlight bid optimizer will give you more clicks or conversions for less money based on daily budget and max. CPC
Read detailed description here

Post impression info in Conversion Summary columns:
Support for post impression revenue and post impression per conversion
See a how-to video

Select multiple labels in Activity filter:
Create reports with support for multiple labels
See a how-to video

Update to piggyback/partnertag:
We now support piggyback with all types of conversion scripts including Flash, AJAX & Javascript click

Bounce rate:
Bounce Rate is a new data type and represents the percentage of single page visits
See a how-to video

CPM cost calculation:
We now stop the CPM cost calculation when the amount of impressions bought is reached

New metrics in Google grid:
In the keywords bought drilldown in the Google grid can you now see Max. CPC & Match type

From august:

Support for expandable:
From the beginning of august can you serve expandable banners in Headlight

Support for video banners:
From the beginning of august can you serve video banners in Headlight

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