To ensure correct conversion tracking, we would ask that you check that the domains tracked list is up to date. You can locate and update the list under : Preferences -> Settings -> Tracking Script.

A recent bugfix has shown us that many of these lists are currently out of date.

If you have any questions, please feel free to contact support mail : support@traceworks.com or phone : +45 33 118 118

Some Headlight tracking urls have failed with a server error this morning. We have found the problem and taken the problematic server offline.

If you have any questions, please contact support@traceworks.com or call us at +45 33 118 118

We are currently experiencing a difference between Google and Headlight from Adwords data. We have identified the problem and are currently working on resolving it.

If you have any questions please contact support@traceworks.com or call us at +45 33 118 118

June 5th 2010 16:30 Update – Google data will be delayed in Headlight because of the problem. We expect this issue to be solved tonight or tomorrow morning.

June 7th 2010  9:00 Update – This issue has unfortunately been additional delayed. Google data will be delayed in Headlight because of the problem. We expect this issue to be solved later today.

Our newest release is now live, here a quick overview of the new features & updates

Save as Report:
Take any grid view and save it as a report with your own custom delivery schedule
See a how-to video

Bid optimizer for Google:
Headlight bid optimizer will give you more clicks or conversions for less money based on daily budget and max. CPC
Read detailed description here

Post impression info in Conversion Summary columns:
Support for post impression revenue and post impression per conversion
See a how-to video

Select multiple labels in Activity filter:
Create reports with support for multiple labels
See a how-to video

Update to piggyback/partnertag:
We now support piggyback with all types of conversion scripts including Flash, AJAX & Javascript click

Bounce rate:
Bounce Rate is a new data type and represents the percentage of single page visits
See a how-to video

CPM cost calculation:
We now stop the CPM cost calculation when the amount of impressions bought is reached

New metrics in Google grid:
In the keywords bought drilldown in the Google grid can you now see Max. CPC & Match type

From august:

Support for expandable:
From the beginning of august can you serve expandable banners in Headlight

Support for video banners:
From the beginning of august can you serve video banners in Headlight

The Bid Optimizer allows you to automatically optimize your AdWords campaign where you specify the objective to optimize.
The objective can be maximizing number of clicks, number of conversions or average revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Only bids lower than the initial bid are explored which acts as a guard for the algorithm not to bid too high.

The Bid Optimizer automatically updates the bids for each keyword in the campaign on a regular basis specified by you, e.g. weekly. Bids will only be updated for keywords for which enough data is available.

You may also override the Bid Optimizer on a keyword level by changing the bids directly in AdWords which the Bid Optimizer will detect and thus not change the bid of that keyword any longer but still consider its cost in the optimization of the campaign.

The Bid optimizer go live within one to two weeks

Want to sign up now and get started?

Existing Headlight client: Please contact our fearless support

New to Headlight: Please sign up here for a free trial