A New Decade, a New Business Unit!

As of February this year I joined the Traceworks Team with the purpose of structuring and managing our new professional services unit, Online Marketing Insights.

It has now been a month and I believe the time is right for us to share our plans for Online Marketing Insights with you.

What is Online Marketing Insights?

Our new business unit will focus on assisting existing and new Traceworks customers in executing, measuring and optimizing their online marketing tactics. This, of course, covers training and advanced support in the use of Headlight, but also means that we have expanded our offering to include:

• Strategic consulting on online KPI’s and Benchmarks
• Support and outsourcing of your web analytics setup, management and reporting
• Analysis of your online performance data
• Data driven optimization projects such as A/B testing or Targeting
• Support of your day to day activities for executing and managing your online campaigns

In short, our ambition with Online Marketing Insight is to offer you expert assistance in using your tools effectively and establishing the right processes needed to tap the full potential of online marketing.

Why expand our offering?

Both our own experience, requests from customers and partners, as well as research reports from leading analysts, point to the simple fact, that most companies lack the necessary experience, resources and strategy to take full advantage of the online opportunity.

By expanding our offering, you will experience a partner that not only provides a great platform for executing and managing your online campaigns, but also assist you in structuring and supporting the critical activities related to your online marketing process.

This will ensure that you:

• Experience greater control and structure in your day to day online marketing
• Improve online performance
• Save time and reduce tactical mistakes
• Highlight the importance and effect of your online marketing efforts

How will Traceworks be able to provide all of this?

Of course, we do not propose to know everything about digital strategy or marketing planning. We work with several excellent partners in this area. However;

When it comes to defining concrete, measurable goals for your online marketing, and managing, measuring and optimizing your tactics, we aim at being the best in class!

Through Headlight we have build a tremendous repository of insight into what works in online marketing, especially in our specific market, and by combining this with the experience of talented consultants used to working strategically with Google analytics, Omniture, Website Optimizer and similar tools, we strongly believe that we are in a position to offer you a unique and valuable partnership.

Did I catch your attention?

Please contact us and let’s discover how Traceworks’ Online Marketing Insights can benefit you.

Rune Flint Varnaa

Director, Online Marketing Insights - TraceWorks™