Comments on: Wishful Thinking – Give us Feedback http://thedojo.traceworks.com/2009/08/14/wishful-thinking-give-us-feedback/ This is where the TraceWorkers come to perfect their skills in making deadly sharp marketing software, practice communication and something in between. Mon, 08 Mar 2010 12:39:39 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: TraceWorks and Attribution Management « A.Bach’s Blogus http://thedojo.traceworks.com/2009/08/14/wishful-thinking-give-us-feedback/comment-page-1/#comment-32260 TraceWorks and Attribution Management « A.Bach’s Blogus Wed, 04 Nov 2009 22:12:16 +0000 http://thedojo.traceworks.com/?p=1290#comment-32260 [...] and Attribution Management 4 11 2009 TraceWorks asked in their Dojo which tool we would love to see in Headlight. Which tool can dramatically improve our [...] [...] and Attribution Management 4 11 2009 TraceWorks asked in their Dojo which tool we would love to see in Headlight. Which tool can dramatically improve our [...]

]]> By: Anders Bach Waagstein http://thedojo.traceworks.com/2009/08/14/wishful-thinking-give-us-feedback/comment-page-1/#comment-32259 Anders Bach Waagstein Wed, 04 Nov 2009 21:42:36 +0000 http://thedojo.traceworks.com/?p=1290#comment-32259 Hey! A competition and no winner announced. Great ;-) For quite some time now I have been looking for a good tool to do attribution management. I simply need more information than my media agency can provide me on which campaigns, media channels and medias attributing to $$ and which are not. We have deployed a “last-click-wins” approach for a long time and the last click is typically a search engine – thanks Google for that approach. Anywho, I need to know more about how the user ended up doing a specific search. For this we need attribution management where we are moving back in the chain of influencers to do proper attribution of value for a sale. Such an approach might help us advertisers to spent more money on creative and less tactical solutions. Or at least the bunch of us who wants to do the math before placing our bet:-) Forrester did a report on the subject in late October (read it here: http://bit.ly/qwplb) It looks like the industry is finally starting to make a move and TraceWorks should definitely follow it. Cheers, Anders Bach Waagstein Hey! A competition and no winner announced. Great ;-)

For quite some time now I have been looking for a good tool to do attribution management. I simply need more information than my media agency can provide me on which campaigns, media channels and medias attributing to $$ and which are not.

We have deployed a “last-click-wins” approach for a long time and the last click is typically a search engine – thanks Google for that approach. Anywho, I need to know more about how the user ended up doing a specific search. For this we need attribution management where we are moving back in the chain of influencers to do proper attribution of value for a sale.

Such an approach might help us advertisers to spent more money on creative and less tactical solutions. Or at least the bunch of us who wants to do the math before placing our bet:-)

Forrester did a report on the subject in late October (read it here: http://bit.ly/qwplb) It looks like the industry is finally starting to make a move and TraceWorks should definitely follow it.

Cheers,
Anders Bach Waagstein

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