Which feature do you believe would be outstanding for Headlight? What functionality would optimize your performance dramatically?
Give us all the feedback you have and please remember to gives us “The Why” your suggestion is the best and how you can benefit from it in your daily work.
There is an exciting prize for the best suggestion.
The winner will be published at TheDojo.
Please add your suggestion to this post.
A little bit shy? Please email ml@traceworks.com
Entries (RSS)
Hey! A competition and no winner announced. Great
For quite some time now I have been looking for a good tool to do attribution management. I simply need more information than my media agency can provide me on which campaigns, media channels and medias attributing to $$ and which are not.
We have deployed a “last-click-wins” approach for a long time and the last click is typically a search engine – thanks Google for that approach. Anywho, I need to know more about how the user ended up doing a specific search. For this we need attribution management where we are moving back in the chain of influencers to do proper attribution of value for a sale.
Such an approach might help us advertisers to spent more money on creative and less tactical solutions. Or at least the bunch of us who wants to do the math before placing our bet:-)
Forrester did a report on the subject in late October (read it here: http://bit.ly/qwplb) It looks like the industry is finally starting to make a move and TraceWorks should definitely follow it.
Cheers,
Anders Bach Waagstein
[...] and Attribution Management 4 11 2009 TraceWorks asked in their Dojo which tool we would love to see in Headlight. Which tool can dramatically improve our [...]