What a fantastic day, it’s raining here in Copenhagen but still the mood is high here in the offices of Traceworks why? Well we made an important update to Headlight yesterday which will bring a lot of value to current and future clients and it’s simple for us when you are happy, we are happy.

Yahoo Integration:

You know how our Google integration works, as first step in our process of moving deeper into the possibilities within search marketing have we made integration to Yahoo, similar to the one we have with Google.
If you want more information regarding how you can save time and money by automated tracking of your Yahoo campaigns, please talk to your account manager.

Conversion summary:

I don’t know if you are exited yet but I guarantee you will be, since this update can save you for awful lot of time when you do reporting.
Let’s make an example, you have 3 conversions which is your KPI´s, it could be

1. Online sale – Primary product
2. People signing up for a newsletter
3. Registration for a seminar

You want to look at data for a specific campaign of three activities, two banners and one Google Add.
The problem were that you could see how many conversions each activity contributed with but you could not see specific numbers from each conversion unless you made time consuming drills and manual calculations.
Now is it possible to get specific numbers from every single conversion without the need for time consuming drills and calculation and the activity level. You just need to add specific conversion columns in each view from where you, want see how conversion one performed against conversion two etc.

If you want more information, please talk to our incredible support, call your account manager or contact me by ml@traceworks.com or phone +45 33 118 118