Due to some unforeseen version changes in the liveperson software our liveperson chat is down. We are working hard to resolve this and expect to have it up and running again soon.

Furthermore we are having some hardware issues on our exchange server, so the support email address is fairly slow today.

So for the rest of the day we advise you to contact us by phone: +45 33 118 118

We are sorry for the inconvenience

We have an update of Headlight which we have to upload the 18th of February at 7-9 AM GMT+1.

Your campaigns will continue to run as normal.

We are sorry for the any inconvenience caused by this.

TraceWorks have left the building… but we have moved into our new and shiny offices.

We are very proud of our new surroundings and would like to show off… and show you our new place. So get your things together, mark Friday the 20th of February 2009 in your calendar and setup for a great afternoon and evening.

We open our doors at 3 o’clock pm. and will serve you a bit to eat and a lot to drink. So come on over and say cheers to all the TraceWorkers.

To make sure that we have bought enough of everything, please send Ulrik a short mail to confirm that you are coming on us@traceworks.com no later than Wednesday the 18th of February

We are looking forward to see you. Our new address is Langebrogade 6E, 2., 1411 Copenhagen

Please do bring your colleagues or send this message to the people we forgot.

The very best regards from all of us in TraceWorks

We have an update of Headlight which we have to upload the 10th of February at 7-9 AM GMT+1.

Your campaigns will continue to run as normal.

We are sorry for the any inconvenience caused by this.

Our third newsletter is centered around upcoming trends in 2009 and we felt that we would like to include you in discussing the predictions we make.

2009 is a year that many companies approach with a certain expectation of problems and challenges after many years of steady economic growth. Digital marketing, however, looks set to continue its rapid growth.

Things will change for online marketeers both economically, technologically and strategically.

We have chosen to predict 9 important online marketing trends for 2009 seen from these 3 perspectives.



click the sections to read them

If you would like to read our entire newsletter,
you can read it in our newsletter section

and please do not hesitate to leave a comment

Our dear leader, visionary and founder, Morten E. Wulff gives his personal opinion on what is going to happen in 2009.

1. After closing down a dozen of expected future revenue driving projects Google will shift all resources into their core business, online advertising. In Google terms this means more of the old “all agencies are middlemen and we want to destroy you”.

2. The transformation from analogue to digital will culminate with the fall of traditional newspapers like Berlingske / NYT and with online passing TV as biggest advertising medium.

3. After experiencing losses all over the line and with increasing pressure from Google Docs and Zoho on the Office Suite M$ will pull out for advertising trying to save their core business.

4. The average tenure of a CMO will decline from 18 months to only 6 months. If you know abouth super crunching data, green, online, and mobile then your chances are good though.

5. Science will be the new creative, and companies like Salesforce, Omniture, and TraceWorks will thrive

6. Interactive agencies will thrive. The not so interactive will die. The smaller agencies only doing one thing will die (e.g. 1:1 communication agencies and PR). The bigger agencies working cross channel (display, search, social, mobile etc.) will explode in success.

7. Facebook will keep on surprising everyone growing into the most celebrated and popular media destination of all while becoming the 2nd biggest online advertising vehicle (will surpass Google 2010).

8. The iPhone will also keep surprising everyone with e.g. 1/3 of all visitors to Facebook using an Iphone. N.B. The CMO that understands how to utilize mobile have a chance not to get sacked.