Tuesday I went to an event with the Brand Guru Martin Lindstrom.
The main theme for the event was his new book Buy-ology which is about NeuroMarketing.
Neuroscience + Marketing = Neuromarketing

Mr. Lindstrom has spent four years and a lot of money investigating the human brain. The purpose, how are the human brain affected by brands and marketing in general.
One of his key findings is that campaigns for anti smoking and similar don’t have the intended effect, actually it has the opposite effect. The crave area of the brain start filtering the information and discard all of the warnings.

The marketing budget for Marlboro has been reduced with 30% over the last 5 years, there are simply not allowed to do public marketing anywhere in the world. The interesting part is that the sale has grown by 8% in the same period.
The tobacco industry needs to find new ways to build their brands, but how?

I have attached a picture of a front page from the Danish magazine Børsen, a well respected magazine here in Denmark and similar to Wall Street Journal in the US.

All the magazines in Denmark are struggling due to decrease in circulation and on top of that the financial crisis. They need to find new ways to generate revenue to survive.

Look at the picture attached, find anything unusual ???

Why is the girl on the picture smoking a cigarette while she by the way is drinking milk, what a cocktail?

It’s called product placement. I would really like to know how much House of Prince paid Børsen?

This is good sales work and I guarantee it works. Maybe Apple has done the same?

I am looking forward to the day that Headlight can measure the effect of product placement.

It was only a matter of time before “our dear leader” Morten E. Wullf could not keep his mouth shut any longer about data and its importance in online marketing, so we decided to spring him on a bunch of top marketers in the Danish online marketing scene.

Along with experienced guest speakers Wulff held a noticable presentation about the future of online markting technology and data’s central role in the mix.

Wulff says: “Data is the new creative!”

The prominent speakers to join us at the seminar was Linn Drivdal Mellbye, Marketing Manager Northern Europe for Premiere Global Services and Anders K. Hansen, CEO fof e-conomic Denmark. Both presented their interesting customer cases and what challenges they were facing in their diversified online marketing day to day work.

The seminar ended in an interesting debate on social media, it’s measurability and importance in the future of online marketing as well as the importance of measurabilty and data in B2B marketing.

Judging from the involvement of the participants, which counted about 45 brave marketers, it was a succesful clash of ideas and oppinion and we can only recommend you to participate in the coming seminars in the future.

Look out for more opportunities for debate, in the coming months on the Dojo, your favourite blogspot.

We have just released our second newsletter and would of course like to share it with our blog subscribers.

The general economic worldview has changed and the financial crisis is tearing through formerly well performing companies. Alot of budgets are being cut and reports about lowered media spends and marketing budgets are common worldwide.

Therefore we felt it would be beneficial to share our thoughts on how to survive the financial crisis and keep online marketing performance at a desired level.

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Due to planned maintenance work by our adserving partner, Adtech, the adserving front end and the API interface will not be accessible on Thursday, December 4th, 2008 between 6 and 7 a.m. (GMT+1). 

However, this does not affect the banner delivery.

We apologize for the inconvenience this may cause you and thank you for your understanding.

This morning the API of Google was a bit slow. So we experienced a slight delay on data. Their API is now up and running again and your data should be updated.

We are sorry for any inconvenience caused by this.