We have a minor update of Headlight which we would like upload this Wednesday, 17th of December at 7-9 AM GMT+1.

We are sorry for any inconvenience caused by this.

Friday is the last day for us at TraceWorks in our small and dark yet safe office.

We are growing in size and are therefore moving one floor down to our new and shiny office. And off cause we will throw a party for all you great TraceWorks friends, when we are ready.

Unfortunately you can experience some telephone problems Monday (15th of December). So to make sure you can get in touch, you will be able to reach a couple of TraceWorkers on their cell phone.

The salesguy you all know, Christoffer: +45 2888 5071
Fearless supporter, Pelle: +45 2714 7973
European Benchmark Champ, Ulrik: +45 3110 1972

We are sorry for the inconvenience and hope to be up and running again Tuesday (16th of December).

Being a slacker is easy when everyone else is one, and in online marketing, that is exactly how it has been up until now.

I am sure that many of you who reads this blog knows you really ought to be measuring your success, if nothing else then for the sake of letting your management know that something is actually happening in your marketing department or to satisfy other stakeholders in your company.

Many of us tend to forget that measurability is the keystone to modern empirical science and without it it is highly doubtful that we would have taken even a remote amount of the steps we have taken into the modern comforts we surround ourselves with today. Measuring is the keystone in progress. If we did not measure anything, we would be left unable to act. Noone has ever improved their effort, without first measuring in some form the output of former efforts. It is impossible to deem whether something has been an improvement without measuring it and it is equally impossible to evaluate ones effort unless it can in some form be measured and compared.

Sometimes what we measure might surprise us or might not tell us what we wanted to hear. We can however be sure that we are much better off when having something measurable to relate to rahter than rolling a dice every time we want decide on doing something or not.

This morning the API of Google was a bit slow. So we experienced a slight delay on data. Their API is now up and running again and your data should be updated.

We are sorry for any inconvenience caused by this.

There is a slight delay on Google data from yesterday.

Data is coming in now and we expect to be up to date soon.

We have a close dialogue with Google, so that this issue can be fixed permanently a soon as possible.

We are sorry for this and apologize for any inconvenience caused.