It was only a matter of time before “our dear leader” Morten E. Wullf could not keep his mouth shut any longer about data and its importance in online marketing, so we decided to spring him on a bunch of top marketers in the Danish online marketing scene.
Along with experienced guest speakers Wulff held a noticable presentation about the future of online markting technology and data’s central role in the mix.
Wulff says: “Data is the new creative!”
The prominent speakers to join us at the seminar was Linn Drivdal Mellbye, Marketing Manager Northern Europe for Premiere Global Services and Anders K. Hansen, CEO fof e-conomic Denmark. Both presented their interesting customer cases and what challenges they were facing in their diversified online marketing day to day work.
The seminar ended in an interesting debate on social media, it’s measurability and importance in the future of online marketing as well as the importance of measurabilty and data in B2B marketing.
Judging from the involvement of the participants, which counted about 45 brave marketers, it was a succesful clash of ideas and oppinion and we can only recommend you to participate in the coming seminars in the future.
Look out for more opportunities for debate, in the coming months on the Dojo, your favourite blogspot.
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Fun getting out there again > about 1,5 year since my last seminar.
Next time I’ll try to make more sense.
BTW > Thanks to everyone for helping out:
* Thomas Madsen Mygdal, Social Square
* Sebastian Gullak, Deducta
* Robert Kimber, Compost
* Linn Drivdal, Premiere Global Services
* Anders K Hansen, e-conomic
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