Tuesday I went to an event with the Brand Guru Martin Lindstrom.
The main theme for the event was his new book Buy-ology which is about NeuroMarketing.
Neuroscience + Marketing = Neuromarketing

Mr. Lindstrom has spent four years and a lot of money investigating the human brain. The purpose, how are the human brain affected by brands and marketing in general.
One of his key findings is that campaigns for anti smoking and similar don’t have the intended effect, actually it has the opposite effect. The crave area of the brain start filtering the information and discard all of the warnings.

The marketing budget for Marlboro has been reduced with 30% over the last 5 years, there are simply not allowed to do public marketing anywhere in the world. The interesting part is that the sale has grown by 8% in the same period.
The tobacco industry needs to find new ways to build their brands, but how?

I have attached a picture of a front page from the Danish magazine Børsen, a well respected magazine here in Denmark and similar to Wall Street Journal in the US.

All the magazines in Denmark are struggling due to decrease in circulation and on top of that the financial crisis. They need to find new ways to generate revenue to survive.

Look at the picture attached, find anything unusual ???

Why is the girl on the picture smoking a cigarette while she by the way is drinking milk, what a cocktail?

It’s called product placement. I would really like to know how much House of Prince paid Børsen?

This is good sales work and I guarantee it works. Maybe Apple has done the same?

I am looking forward to the day that Headlight can measure the effect of product placement.