We have made a small but very useful update to Headlight.
We have added new data to our Google Integration. Now Average Position from Google will be available in the interface, you can find Average position in the following PPC drill downs for Google data.

1. Activity Name
2. AdGroup
3. Keyword Bought

Average Position data is available from 1´st of December 2008 and onwards.
The Average Position column is by default available for each of the three views. You need to add the column once if you have a custom view.

If you have any questions don´t hesitate to contact our support and / or your account manager.

Due to our release this morning we have to reload a lot of data into Headlight. It can make the application a bit slow for the next hour or two and there is a chance that your data is not updated at the moment.

We are currently retrieving data and we strive to provide you with your accurate clicks, impression and conversion numbers later today.

The Headlight release this morning is now finished. It went on as it should but unfortunately we experience a slight delay on impression and click data from yesterday.

We are on it right now and data is slowly coming in. We will send out further information as soon as we know more.

We are sorry for this and apologize for any inconvenience caused.

There is a slight delay on click and conversion data from yesterday.

We are working on the problem and will return as soon as we are uptodate.

Our office is still a mess after us moving, so our telephone line is down at the moment - please use support@traceworks.com to get in touch.

We are sorry for this and apologize for any inconvenience caused.

We have a slight delay in this weekends banner impressions.

We are currently retrieving data and we strive to provide you with your accurate banner impression numbers in a short while

We apologize for the inconvenience and will get back to you when we are updated again.

We have a minor update of Headlight which we would like upload this Wednesday, 17th of December at 7-9 AM GMT+1.

We are sorry for any inconvenience caused by this.

Friday is the last day for us at TraceWorks in our small and dark yet safe office.

We are growing in size and are therefore moving one floor down to our new and shiny office. And off cause we will throw a party for all you great TraceWorks friends, when we are ready.

Unfortunately you can experience some telephone problems Monday (15th of December). So to make sure you can get in touch, you will be able to reach a couple of TraceWorkers on their cell phone.

The salesguy you all know, Christoffer: +45 2888 5071
Fearless supporter, Pelle: +45 2714 7973
European Benchmark Champ, Ulrik: +45 3110 1972

We are sorry for the inconvenience and hope to be up and running again Tuesday (16th of December).

Being a slacker is easy when everyone else is one, and in online marketing, that is exactly how it has been up until now.

I am sure that many of you who reads this blog knows you really ought to be measuring your success, if nothing else then for the sake of letting your management know that something is actually happening in your marketing department or to satisfy other stakeholders in your company.

Many of us tend to forget that measurability is the keystone to modern empirical science and without it it is highly doubtful that we would have taken even a remote amount of the steps we have taken into the modern comforts we surround ourselves with today. Measuring is the keystone in progress. If we did not measure anything, we would be left unable to act. Noone has ever improved their effort, without first measuring in some form the output of former efforts. It is impossible to deem whether something has been an improvement without measuring it and it is equally impossible to evaluate ones effort unless it can in some form be measured and compared.

Sometimes what we measure might surprise us or might not tell us what we wanted to hear. We can however be sure that we are much better off when having something measurable to relate to rahter than rolling a dice every time we want decide on doing something or not.

This morning the API of Google was a bit slow. So we experienced a slight delay on data. Their API is now up and running again and your data should be updated.

We are sorry for any inconvenience caused by this.

There is a slight delay on Google data from yesterday.

Data is coming in now and we expect to be up to date soon.

We have a close dialogue with Google, so that this issue can be fixed permanently a soon as possible.

We are sorry for this and apologize for any inconvenience caused.