visitsweden.com, who recently was announced the best website in Sweden, uses Headlight to optimize their online marketing.

The Swedish newspaper, Internetworld has just finished a large survey of Sweden’s largest websites. The purpose was to find the best website of them all. The winner was visitsweden.com. In the same survey webbanalys.nu wanted to find which online tools the best sites use to optimize their sites and online performance.
 
Besides the web based freeware Google Analytics, visitsweden.com uses Headlight from TraceWorks. Headlight helps Visit Sweden optimizing their online campaigns, so that they always receive the optimal amount of visitors to their site. With many different marketing activities it can be difficult to choose the right path and without the right tool it is almost impossible to optimize your online marketing activities. Tommy Sollén, Project manager from Visit Sweden says. ”When it comes to measuring and optimizing your online marketing activities, Headlight is by far the best solution on the market”.

With that in mind Headlight has been a significant factor in the announcement as Sweden’s best website.

TraceWorks will be attending IMC, Internet Marketing Conference, in Stockholm on the 27th of November. Here you will be able to meet up and see a presentation of Headlight.