The Dojo is the official blog of the online marketing software company TraceWorks.

We have experienced a minor problem this morning that has delayed Google data from the latter half of yesterday and this morning slightly. Right now we are working on a fix and data should be up to speed shortly. This temporary issue will have no permanent implications to users or data.

We have a minor update of Headlight which we would like upload this Monday, 24th of November at 7-9 AM GMT+1.

We are sorry for the late notice and apologize for any inconvenience caused by this.

On December 3rd. TraceWorks hosts the seminar, Online B2B marketing arranged by FDIH – The Danish Distance Selling and E-business Association.

In this time of recession the biggest challenge for most companies is to achieve more effect for a smaller effort – in short to do less and earn more. That’s a task that sounds almost impossible, but on this seminar you will get some really good ideas on how that actually can be done.

Among other good stuff in this seminar you will see how we the future will be for the B2B segment. Our founder Morten Wulff will give his presentation on trends and tendencies and it will be supplemented by SocialSquare, who are experts in new tools, products and processes.

Linn, one of our Norwegian super user from Premiere Global Service, comes all the way down from our Nordic sister country. She will give a presentation about the strategic do’s and don’ts in online B2B marketing. She is a great presenter and her findings are definitely worth listening to.

The last hour of the seminar is divided by four companies who are all specialist in their specific work fields. You will hear Deducta talk about search marketing, Compost talk about email marketing, Hellogroup talk about display marketing and TraceWorks talk about how you can optimize your performance across these three channels in one single marketing platform.

So if you are in the same boat as the rest of us facing troubled budget waters ahead, then this seminar is definitely worth attending in order to stir back into the blue ocean.

Follow the link and read much more about Online B2B marketing. Here you can also sign up for the event.

visitsweden.com, who recently was announced the best website in Sweden, uses Headlight to optimize their online marketing.

The Swedish newspaper, Internetworld has just finished a large survey of Sweden’s largest websites. The purpose was to find the best website of them all. The winner was visitsweden.com. In the same survey webbanalys.nu wanted to find which online tools the best sites use to optimize their sites and online performance.
 
Besides the web based freeware Google Analytics, visitsweden.com uses Headlight from TraceWorks. Headlight helps Visit Sweden optimizing their online campaigns, so that they always receive the optimal amount of visitors to their site. With many different marketing activities it can be difficult to choose the right path and without the right tool it is almost impossible to optimize your online marketing activities. Tommy Sollén, Project manager from Visit Sweden says. ”When it comes to measuring and optimizing your online marketing activities, Headlight is by far the best solution on the market”.

With that in mind Headlight has been a significant factor in the announcement as Sweden’s best website.

TraceWorks will be attending IMC, Internet Marketing Conference, in Stockholm on the 27th of November. Here you will be able to meet up and see a presentation of Headlight.

We have a minor update of Headlight which we would like upload this Monday, 10th of November at 7-9 AM GMT+1.

Your campaigns will continue to run as normal.

We are sorry for the late notice and apologize for any inconvenience caused by this.

We have a minor update of Headlight which we would like upload this Saturday evening, 8th of November at 22-24 AM GMT+1.

We are sorry for the late notice and apologize for any inconvenience caused by this.

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