Last night we experienced a problem with our Google Synchronizer. It is now up and running again.

Your ads will continue to run as normal, but it means that you will most likely experience a delay of both Google and banner campaign data at the moment.

We are currently retrieving data and we strive to provide you with your accurate clicks and conversion numbers later today.

We are on it right now and will send out further information as soon as we know more.

You’ve read the papers – From The Wall Street Journal to our own local newspaper Børsen, everywhere you hear how the world economy is dipping, the finance crisis is now full-blown and many companies are cutting back. But is it actually the best solution simply to weather the storm?

In my opinion – no.  If you truly are a visionary marketer, you should see recession as an opportunity to conquer market shares and strengthen your business. Your competitors will most often reduce their marketing activities, so proactive companies have the opportunity to actually gain market shares.

The “International Journal of Research in Marketing” states that continual proactive, effective and cost-efficient marketing campaigns during an economic downturn can prove beneficial. In fact, when competitors drop the ball in terms of cutting back on marketing initiatives, companies able to reach out to customers and maintain brand awareness and loyalty are even able to improve marketplace positioning.

But why is that so? When your competitors cut back, it will result in a decrease in advertising “noise.” That makes your message reaching your customers even louder and clearer, improving the chances that your brand’s message will be heard.

The best way for you to step up your game and deliver strong ROI during a recession is to enhance your marketing through online media and -channels. It is by far your best way to quickly deliver targeted, relevant, revenue-producing communications to your customers. When the customer data available to you continues to grow, the opportunities for you to create better insights and improve revenue grow as well.

So when the economy makes it advisable to cut back on pricier traditional advertising and focus more on cost-effective online marketing, it’s important that you are ready to act quickly and decisively.

Good luck with your Recession Marketing.

The new MacBooks and displays are out. Once again Apple proves they have their customers in mind when they design products. The new MacBook and display combination is awesome. The display include a powercord for your MacBook and a small and easy to connect mini DVI plug. You don’t need the seperate adapter for your MacBook, and no more fiddling with that chunky old DVI plug every morning.

It would have been nice with more than three USB ports and Firewire on the display though. Apple calls it a USB hub, but how many USB hubs you buy today only have three ports?

The main problem with this new fantastic setup however, is that we just got new MacBook Pro’s and displays at the office less than 6 months ago. I’m afraid that it’s going to be a tough one convincing the economicly responsible parties at TraceWorks that we want new computers already. I wonder if apple provides an upgrade program?