Mashable includes TraceWorks to list of “Tools for Running a Business Online”
Morten E. Wulff Sep 22nd
3 Comments »
Mashable – one the world’s largest blogs on tech and social networks – have released a great and comprehensive list of effective online apps to help create and run awesome companies.
The list covers all the key areas like “accounting”, “communications”, “CRM” … and of of course the most wonderful and important discipline of them all: “marketing & communication”.
It got me thinking; what do we use at TraceWorks to run our business? Here’s our internal list, as I remember it:
- For marketing we use Headlight (integrated with Carma, Google, Microsoft CRM)
- For invoicing and accounting we use e-conomic
- For online presentations we use GoToMeeting
- For live-chat-support we use Liveperson
- For bug tracking and project management we use Ontime2008
- For relationship management we use Microsoft Dynamics CRM
- For internal collaboration (WIKI) our design team use Google Sites
- For managing ad hoc external projects our marketing team use Basecamp
- For website CMS we use Umbraco
and perhaps a few more ..?





I’m impressed! You’ve managed the almost iompssilbe.
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Good article. It is quite unfortunate that over the last one decade, the travel industry has had to deal with terrorism, SARS, tsunamis, bird flu, swine flu, as well as first ever real global economic collapse. Through all this the industry has really proven to be sturdy, resilient and also dynamic, discovering new strategies to deal with hardship. There are always fresh complications and opportunity to which the marketplace must just as before adapt and behave.