In my previous post “History first” I talked about our transformation from “4 guys in an apartment” to “30  super talents”. TraceWorks is certainly growing bigger and hopefully a little wiser every day … and we have a new corporate identity to reflect who we are today:

A company is much like a human being. In many ways it always stays the same. But it also changes a little everyday. It has to, it’s important. Staying the same is equally important. At TraceWorks we fight that fight every day – very consciously. Creating progress and status quo simultaneously.

So what’s new? What’s old?

Well, we still cherish simplicity, curiosity, and playfulness. We still feel different from the the usual suspects out there. Done that always and we remind ourselves of that every day.

We also know that if we truly want to be a world-leading vendor in Marketing Software we have to grow up and be more. We need to be more focused, robust, and more responsible. And we need to be superior in mastering the most sophisticated technology around.

That combination is the new TraceWorks … and that is what we hope our new corporate identity (logo, website – the works) supports.

Enjoy it all here: www.traceworks.com.