Headlight is back on track and all data will be fully updated within 2-3 hours.

You will probably over the next couple of hours experience a bit of a delay on Sunday and Monday’s data.

We are working on it right now and will inform you as soon as we are up and running.

These data delays are a result of our upgrade and move of hardware to Copenhagen, which is well under way. But you can be sure, that all data will be fully updated during the day.

Further information will be sent out later today.

Unfortunately, we need to put the upgrade and move of hardware off till next weekend – October 4th and 5th.

The reason behind this decision is that some of our old hardware has been pressured to the extreme – and beyond – with the massive increase in traffic.

To be exact, our old database has – as you might have experienced - been driven to its knees, which makes the transfer of data take a bit longer.

In order to make the transition to Copenhagen as smooth as possible we have had to postpone the final part of the move. This means that for the next week it is business as usual.

It is unfortunate and we understand the inconvenience that this causes all of you.

Yet, this is not only bad news. To you, the new setup will mean an immense reformation in every aspect of everyday Headlight use.

Compare your effort to your industry

Our online marketing performance benchmarking service is complete and implemented in our product portfolio. If you would like to compare your online marketing effort to the rest of your industry, now is the chance to do it. Why settle with knowing whether or not you live up to your own goals when you can compare yourself with your competition?

We have just launched the initial data collection process and would of course like to invite you to participate. Simply fill out our online marketing performance benchmarking survey and find out for yourself where you should improve to become industry leader.

After our collection process is complete you will receive

a)TraceWorks online marketing benchmarking report including:
b)Your own online marketing company profile
c)Your own online marketing leaderboard
d)An invitation to join the e-market pioneers

You can learn much more about our online marketing benchmarking service right here

Data for the 25th is delayed and for that reason not available in Headlight at the moment.

However, all data will be fully updated during the day.

Again today, there’s a bit of a delay on yesterday’s data.

All data will be fully updated during the day.

These delays are a result of our upgrade and move of hardware to Copenhagen, which is well under way.

Again, we would like to emphasize that even though Headlight is not running at full speed during this period, all data is secured.

Further information will be sent out later today.

We’re sorry but we’ve had to restore data for yesterday. This means that right now some accounts are missing data for the 23th.

However, all data should be fully updated during the day.

We are having a bit of delay on data. However, it should be fully updated during the day.

Mashable - one the world’s largest blogs on tech and social networks - have released a great and comprehensive list of effective online apps to help create and run awesome companies.

The list covers all the key areas like “accounting”, “communications”, “CRM” … and of of course the most wonderful and important discipline of them all: “marketing & communication”.

It got me thinking; what do we use at TraceWorks to run our business? Here’s our internal list, as I remember it:

1. For marketing we use Headlight (integrated with Carma, Google, Microsoft CRM)
2. For invoicing and accounting we use e-conomic
3. For online presentations we use GoToMeeting
4. For live-chat-support we use Liveperson
5. For bug tracking and project management we use Ontime2008
6. For relationship management we use Microsoft Dynamics CRM
7. For internal collaboration (WIKI) our design team use Google Sites
8. For managing ad hoc external projects our marketing team use Basecamp
9. For website CMS we use Umbraco

and perhaps a few more ..?

Data is delayed with approx 6 hours today. In addition, Google data is unfortunately even more delayed.

We are currently figuring out when all data is fully updated.