Google adds display ads to iPhone Reader app
Anders Jul 18th
Just browsed my iPhone Google Reader news feeds this morning in search for news on the current Laguna Seca MotoGP.
Then this little Dell Ad pops up on my iPhone:
Question is: would I buy a DELL laptop?
Answer: NO WAY! Google wake up…If you want to plaster my news feeds with display ads, please do make it relevant (besides showing the ad in my local language)
Unfortunately I forgot to tab the banner ad to see if Dell actually created a specific iPhone landing page with full BUY now functionalities. More to follow when I see the next ad in my feeds…
UPDATE - July 20th:
Clicked the Dell ad on my iPhone. Unfortunately they did not deliver a great iPhone ready site and experience. The site loaded really slow and offered quite small images and text description. Yes yes I know I can zoom and so on, just hoped to see the first generation Dell iPhone optimized site from ad to check out. But I am sure I can expect to see this in the near future.
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Well, you do work with technology… its not like they serve you ads for kids toys or womans shoes.
Would Geo based advertising be relevant to you, or would that be crossing your privacy boundaries? Assuming you’ve got the iPhone 3G
you’re right…your first scenario certainly would be way beyond my privacy boundaries…womens shoes that is :-).
My point is: it must be more relevant to serve something related to my feed. I do not mind targetted ads at all, but expected to see a MotoGP or simliar type of ad…after all I was reading a specific feed related to motorcycling and racing sports.