V12 introduces several changes to the AdWords API. Below, you'll find the main highlights from this release. For a complete list of V12 changes, please see our release notes.
V12 HIGHLIGHTS
- Conversion Optimizer support: Now you can enable Conversion Optimizer
to pay only when an ad click leads to a conversionto adjust cost-per-acquisition bids through the AdWords API . Using Conversion Optimizer requires conversion tracking to be enabled on an existing campaign with at least 200 conversions in the past 30 days. - CPC bidding for placement-targeted ads: Now you can use Website.maxCpc or
AdGroup.siteMaxCpc to pay only when a user clicks on your placement-targeted ad. - Expanded code sample library: As mentioned in a previous blog post, we have released 140 new code samples, 20 in 7 programming languages. Check out it out at http://www.google.com/apis/adwords/samplecode.html
V11 SUNSET IN 2008
Per our versioning policy, V11 will be supported for four months from today, after which time it will be turned off. Therefore, please make sure that you upgrade to V12 before July 26, 2008. As with every new version of the AdWords API, we strongly encourage you to review the Release Notes section of the Developer's Guide to learn more about this version.
UPDATE: April 2, 2008
Please note that now you can enable Conversion Optimizer to adjust cost-per-acquisition bids through the AdWords API. The way this feature was initially described was inaccurate. We apologize for the confusion.
-- Borana Toska, Product Marketing
It’s almost impossible to do any real productive work using traditional mobile phones – even though vendors claim they provide just that.
The iPhone is changing all of that! Browsing is a pleasure and text entry is easy and comfortable. It really allows anyone to finally gain mobile productivity.
Headlight is all about increasing marketing productivity so obviously we’ve developed an app for the iPhone. As always we’ve strived towards making it very simple and intuitive.
The Headlight+iPhone App allows you to check-up on active banner, email or SEM campaigns, marketing strategy goals, and quickly gain access to your marketing contacts.
It’s probably the world’s first Iphone enabled Marketing Control panel and it’s right here:
Enjoy! Love, TraceWorks
- simpler — every file has a discrete task and a minimum of external dependencies to better illustrate how it works,
- more comprehensive — all the API's representative methods and most popular client languages are covered, and
- more reliable — the code is normalized across languages for less expensive maintenance and updates.
Give them a try and tell us what you think!
You can download the latest sources from the AdWords API website.
— Brian Kennish, Developer Programs Engineer
On friday (march the 7th 2008) we will be applying the latest hotfixes and features to Headlight. This will be done at 7.30 am GMT, and we expect the update to take 30 minutes.
– UPDATE 7.33 –
Maintenance complete
Cheers,
-Jeffrey Posnick, AdWords API Team
Here’s a rare opportunity to see what we’re working on in the design department, when we’re not beating the sales team to a bloody pulp in Wii Tennis.
(Warning, long post, but you can scroll down to the pretty pictures if you only have a sec before Paradise Hotel is on).
This is an idea I came up with when browsing historic tube maps of the London Underground. What weirdo browses tube maps you may ask. You just use tube maps to figure out how to get from Piccadilly Circus to Camden market and that’s it, right?
That’s exactly why they’re interesting. Tube maps are remarkable examples of good information graphics.
Here’s an example:
Think of the last time you used a tube map. Try to think of a specific design detail that you either hated or thought was cool…
Nothing specific pops into mind right?
Now try to recall a time where you couldn’t figure out which tube stops on what stations…
Again, nothing.
That’s because tube maps are so well designed. They’re visually pleasing, but still nothing steals your attention away from the actual task. That’s in essence how every interface should be.
Now on to the funnel chart concept.
In a way funnel charts is like tube maps. They show something “traveling” from A to B and every stop in between. In this case A is the entry into the funnel, B is the final step in the funnel a.k.a. the conversion point, and all the stops in between is the various web pages in the funnel.
Below is an illustration where I’ve tried to visualize the idea.
Of course the end result should require no explanations, but since this concept is in it’s very early stages, here’s a quick description of what you see.
- On the left, you see all the entries into the funnel. It could be directly from a specific marketing activity, another page, or another site etc.
- Behind the colored lines in the middle is some boxes representing the pages in the funnel.
- To the left you see where all the people went, who didn’t continue down the funnel.
- Each colored line represent a source that led people into a specific page in the funnel.
The idea is that you are able to follow the source (A) all the way to either conversion (B) or where they exit from the funnel (the stops in between).
Here’s an idea for interaction that would help to home in on the path from a specific source.
That’s it. A hundred years old information graphics design is inspiration for cutting edge software of tomorrow. Actually it is exactly hundred years ago in 1908 that one of the first London tube maps with separate colored lines was created. So let’s call this post a tribute to the great tube maps of yesterday.
(source: A History of the London Tube Maps)
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