It’s almost impossible to do any real productive work using traditional mobile phones - even though vendors claim they provide just that.

The iPhone is changing all of that! Browsing is a pleasure and text entry is easy and comfortable. It really allows anyone to finally gain mobile productivity.

Headlight is all about increasing marketing productivity so obviously we’ve developed an app for the iPhone. As always we’ve strived towards making it very simple and intuitive.

The Headlight+iPhone App allows you to check-up on active banner, email or SEM campaigns, marketing strategy goals, and quickly gain access to your marketing contacts.

It’s probably the world’s first Iphone enabled Marketing Control panel and it’s right here:

http://m.headlighthq.com

Enjoy! Love, TraceWorks

Due to a hardware upgrade Headlight will be closed for login this Thursday (March 27th) between 6 and 8 p.m. GMT

Due to maintenance Headlight will be closed for login tonight between 11 and 12 p.m. GMT

Poets and Plumbers is a new industry-wide movement whose aim is to bridge the culture and knowledge gaps between poets (traditionally trained marketers who know little of Web 2.0 marketing techniques) and plumbers (technology-oriented new-school marketers who think in terms of data, patterns and processes). The movement’s launch event gathered over 200 leading marketers to kick off a full program of courses, seminars, networking events and similar.

At the core of Poets and Plumbers is a carefully selected Dream Team of Denmark’s best new-school marketer. Each member is a pioneer in his or her field, and burns to change the face of marketing toward a more innovative, more ROI-focused model that communicates with its target audiences in ways that are a better match for today’s world. At the same time, each member must be an entrepreneur – that is, they must have founded or co-founded their own companies. Requirements such as these, along with a string of other demands, ensure this Dream Team of marketing revolutionaries has the competence, energy and connections to form a ”burning platform” for change.

Morten E. Wulff was approached by Poets and Plumbers because his profile was a perfect match for the exclusive Dream Team of marketers at the core of the movement: a technology-driven marketing pioneer and self-made entrepreneur with a clear vision of changing traditional marketing models and processes for the better.

We’ll upload a minor patch between 7 and 7.30 GMT tomorrow morning (March 18th). In this period Headlight will be closed for login.

Berlingske Nyhedsmagasin - a Danish business-weekly - has just elected the top-100 young entrepreneurs in Denmark. To our great pleasure one of our founders - Anders Lau Nielsen - tops the even more exclusive top-10 of the most promising individuals.

As Berlingske Nyhedsmagasin puts it, the criterium has been to find the elite within the ‘young, forward-driven and result-oriented.
Should you be interested and Danish-speaking, you can read the entire article in the Berlingske Nyhedsmagasin special ‘Talent100′ (out today) or the resume.

A quick update for all persons using adserving: You can now use any version of flash - including flash version 9.

The syntax for flash banners should be exactly the same as before.

On friday (march the 7th 2008) we will be applying the latest hotfixes and features to Headlight. This will be done at 7.30 am GMT, and we expect the update to take 30 minutes.

– UPDATE 7.33 –
Maintenance complete

Here’s a rare opportunity to see what we’re working on in the design department, when we’re not beating the sales team to a bloody pulp in Wii Tennis.

(Warning, long post, but you can scroll down to the pretty pictures if you only have a sec before Paradise Hotel is on).

This is an idea I came up with when browsing historic tube maps of the London Underground. What weirdo browses tube maps you may ask. You just use tube maps to figure out how to get from Piccadilly Circus to Camden market and that’s it, right?

That’s exactly why they’re interesting. Tube maps are remarkable examples of good information graphics.

Here’s an example:
Think of the last time you used a tube map. Try to think of a specific design detail that you either hated or thought was cool…

Nothing specific pops into mind right?

Now try to recall a time where you couldn’t figure out which tube stops on what stations…

Again, nothing.

That’s because tube maps are so well designed. They’re visually pleasing, but still nothing steals your attention away from the actual task. That’s in essence how every interface should be.

Now on to the funnel chart concept.
In a way funnel charts is like tube maps. They show something “traveling” from A to B and every stop in between. In this case A is the entry into the funnel, B is the final step in the funnel a.k.a. the conversion point, and all the stops in between is the various web pages in the funnel.

Below is an illustration where I’ve tried to visualize the idea.

Of course the end result should require no explanations, but since this concept is in it’s very early stages, here’s a quick description of what you see.

1. On the left, you see all the entries into the funnel. It could be directly from a specific marketing activity, another page, or another site etc.
2. Behind the colored lines in the middle is some boxes representing the pages in the funnel.
3. To the left you see where all the people went, who didn’t continue down the funnel.
4. Each colored line represent a source that led people into a specific page in the funnel.

The idea is that you are able to follow the source (A) all the way to either conversion (B) or where they exit from the funnel (the stops in between).

Here’s an idea for interaction that would help to home in on the path from a specific source.

That’s it. A hundred years old information graphics design is inspiration for cutting edge software of tomorrow. Actually it is exactly hundred years ago in 1908 that one of the first London tube maps with separate colored lines was created. So let’s call this post a tribute to the great tube maps of yesterday.

(source: A History of the London Tube Maps)