Once in a while people ask why data in the section Google “Search terms” is so distorted. By which they mean that Headlight often can’t track all search terms people use (please note that search terms are not the same as keywords bought).

I noticed during this week that actually using specific add ons for Firefox (and probably also other browsers) you can click on the display URL.

The obvious problem to advertisers is that using the “headline link” gives you the ability to track everything (using whatever marketing tool), but the other one… well a click on that link wouldn’t track anything, since it’s basically a click on something that isn’t a link. Jikes!