TraceWorks is still growing like crazy, and we need your help. We’re looking for hardworking, skilled individuals to help us develop and scale our company and our SaaS product, Headlight. Want to know more about what working at TraceWorks is all about? Yes, please.

Technical Development

• Expert MS DBA & Architect
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Full-time employees receive competitive salary, paid vacation, health benefits, and a lot of excitement, fun, and love!

Yesterday’s problem with traffic still hasn’t been solved.

We are still experiencing problems with one of our servers and we do hope this will be fixed momentarily.

We are currently experiencing some problems with one of our database servers. This means data from yesterday, Monday 21st of August, is delayed.

We hope to have this problem solved today and will, off course, update The Dojo once we know more.

When you set a new account in Google AdWords you are asked about your local time zone. You are also told that you can not change it later.

Somehow a lot of our customers got stuck with pacific time which is pretty useless for companies in Europe. The obvious solution would be to call your Google representative, but (s)he will tell you that it can’t be changed.

Doing a work shop with the good people at Green People - the market leaders in the business of organic skin care I came across a way of changing the unchangeable: If you edit a campaign and turn on scheduling, you can set the time zone!

And for those of you wanting to change the time zone in Headlight: Call us and we will do it for you - no questions asked.

Recently during one of our Friday morning sessions at TraceWorks (50% bacon, 50% new ideas) we discussed the future road map of Headlight.

Obviously we get a lot of new ideas from our customers. We appreciate any new idea. Really, we do! But sometimes the ideas of customer just aren’t wild enough.

Simply because we want Headlight to go in new directions ideas discussed internally are much wilder than suggestions from customers. In these cases I don’t necessarily believe in user driven innovation:

Of what use, to Henry Ford, would have been a market survey of the pre-1914 demand for private cars?
J.C. Jones, Design Methods (1970/92)

Just as I promised in my last post: We have a new feature for you. Actually it’s not just a new feature - also we’ve improved usability.

Once people started using our adserving solution we got tons of suggestions from customers and partners. Because of that we’ve done some changes to the flow.

To be completely fair it wasn’t that hard to improve usability - we just removed a few steps and made it faster. A lot faster.

Try it - you’ll love it.

Also we added the possibility of having more than one clickTAG in one ad. This means that you’ll be able to segment your ads better. Instead of leading all visitors to the same campaign landing page you can now have them go directly into a sub category.

This real life example shows you a banner with two clickTAGs. Clicking on the first will take you to our product page and the second will lead you to our job section.

In case you need help changing your existing campaigns or your banners, just contact us and we’ll assist you. Happy adserving.

It’s been a while since the last post about new features. This does not mean that all TraceWorkers packed their speedos and went swimming. We’ve been doing a lot of new stuff that I’ll be posting about over the next couple of weeks.

One of the fanciest things we’ve come up with is a synchronization tool for your Google campaign activities. It allows you to work with your Google campaigns the way you prefer: You can use Headlight, the AdWords web interface or the AdWords Editor.

No matter what you choose, we’ll keep everything in sync. Simply tell us how often you want us to synchronize and we’ll set it up for you - easy, seamless and painless…

In this presentation from Cannes Lions 2007 Jimmy Maymann provides a compelling story about understanding and mastering the rules of a rising consumer engagement and importance … there are paradigm shifting changes going on in the media space. You mr. CMO needs to get ready … or else

Check it out: http://www.goviral.com/cannes2007.php