Tuesday our new super backend developer had his first day of work at TraceWorks. His name is Christoffer – and no, it’s not Christoffer from our sales department who thought he’d rather develop.

But already at the first day of work Christoffer showed true TraceWorks spirit by eating roasted onions on his liver paste to lunch So perhaps there’s a bit of Christoffer from sales in him already…

Christoffer holds a degree as Cand Scient.Oceon – specialized in mathematics and economics from 2005 and when he’s not juggling with Pythagoras and differentials he’s living the outdoor life on his mountain bike or in the swimming pool.

Christoffer will be maintaining and developing data access and business object layers in close co-operation with our UI developers and DBA. Furthermore he will research in the possibility of adding business rules to campaigns in Headlight. He will try and figure out a way of automatically making A/B testing across all your selected marketing assets (keywords, CPC, banners, landing pages etc.) in order to detect the most successful combinations. So if it’s possible you can get Headlight to auto-optimize your campaigns for a higher CON% and ROI%.