The Dojo is the official blog of the online marketing software company TraceWorks.

I just emailed Pelle “100% TraceWorker” Jakobsen about a new Danish reward-based job board called www.mwr.jobs – which is actually pretty cool. I posted this job “Vanvittig (dygtig) Senior Udvikler med 100% ansvar for Front-End (C# & ASP.NET & AJAX)” – should anyone be interested.

Anyway Pelle is relaxing today and I received his Out of Office AutoReply. It looks like this:

pelle_out_of_office.gif

google_microsoft_drama_2_0

The drama between Google and Microsoft continues. The latest move is that of Google grabbing DoubleClick from Microsoft for USD 3.1 billion (- which might be ridiculously out of proportions?).

Steve Ballmer doesn’t seem all that impressed with Google judging from this presentation he did at Stanford Graduate School.

I agree with Steve that long-term success comes from the ability to continually re-invent and Google hasn’t really done that yet (commercially speaking: 99% of their annual turnover is still from Search Marketing). But to ignore projects like Google Docs and Spreadsheets, Google Youtube, Google Earth, Google Checkout and just say that Google is simply about “milking one good idea” and that their long term growth strategy is “insane” is perhaps not completely true.

A just-in rumor is that Microsoft’s latest response to Google’s acquisition of DoubleClick is antitrust accusations arguing that a Google/DoubleClick combo will mean that they control more than 85% of the online advertisement space. Miscosoft is supported by AT&T and Time Warner in these accusations.

The next fight between these two giants will be over Yahoo – who’ll win?

drama2.0 continues…

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