I just emailed Pelle “100% TraceWorker” Jakobsen about a new Danish reward-based job board called www.mwr.jobs - which is actually pretty cool. I posted this job “Vanvittig (dygtig) Senior Udvikler med 100% ansvar for Front-End (C# & ASP.NET & AJAX)” - should anyone be interested.
Anyway Pelle is relaxing today and I received his Out of Office AutoReply. It looks like this:


The drama between Google and Microsoft continues. The latest move is that of Google grabbing DoubleClick from Microsoft for USD 3.1 billion (- which might be ridiculously out of proportions?).
Steve Ballmer doesn’t seem all that impressed with Google judging from this presentation he did at Stanford Graduate School.
I agree with Steve that long-term success comes from the ability to continually re-invent and Google hasn’t really done that yet (commercially speaking: 99% of their annual turnover is still from Search Marketing). But to ignore projects like Google Docs and Spreadsheets, Google Youtube, Google Earth, Google Checkout and just say that Google is simply about “milking one good idea” and that their long term growth strategy is “insane” is perhaps not completely true.
A just-in rumor is that Microsoft’s latest response to Google’s acquisition of DoubleClick is antitrust accusations arguing that a Google/DoubleClick combo will mean that they control more than 85% of the online advertisement space. Miscosoft is supported by AT&T and Time Warner in these accusations.
The next fight between these two giants will be over Yahoo - who’ll win?
drama2.0 continues…
Not too long ago our Chief Visionary Officer, Morten E. Wulff, was mentioned as one of the most talented young business men in Denmark.
Now he is also featured in “Berlingske Nyhedsmagasin” as one of the top 100 talents in Denmark. Even though the article focuses on all aspects of Morten’s work, TraceWorks plays a big role in this nomination.

Much to my surprise, it’s also mentioned that Morten is one those that fully understand the true concept of the web2.0 hype. Someday maybe even I will get the point.
Anyways - good job, Morten!





