After many years of anticipation - when when when? - Google will now finally enter the traditional affiliate marketing space offering performance based advertisement based on conversions; you simply Pay-Per-Action e.g. for a lead, a purchase, a sign-up. You can sign-up for a beta spin here.

Companies like Comission Junction and Scandinavian based TradeDoubler might be affected by this - a lot. Interesting to see when Yahoo and MS will follow.

We’ll soon begin to take a closer look on how to integrate this with Headlight.

Read the full story on TechCrunch.