The Dojo is the official blog of the marketing software company TraceWorks.

news.gifWe have number of big clients in the media industry (Bonniers Publications, Berlingske) and I think some of you guys might find this interesting:

“9 (10) Ways for Newspapers to Improve Their Websites”:

  1. Start Using Tags.
  2. Provide Full Text RSS Feeds.
  3. Work with External “Social” Websites.
  4. Link to Relevant Blog Entries.
  5. Get Rid of All Registration.
  6. Partner with Local Bloggers.
  7. Offer Alternative Views of Your Content.
  8. Modernize Your Site’s Graphic Design.
  9. Learn from Craigslist.
  10. Make your content work on cell phones and PDAs.

Read the full article from The Bivings Report here.

I know that both Niels Peter Ellergaard of Berlingske and Peter Svarre of Hello Group (Nyhedsavisen) are pretty busy implementing these trends (and then some!!!). I think it’s really interesting to follow the whole web2.0 revolution and it seems that things are really cooking in the newspaper/media industry at the moment … And will continue to do so for a long time.

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