The Dojo is the official blog of the online marketing software company TraceWorks.

Quote of the Day (or Year?)

Morten E. Wulff Feb 23rd

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To continue in the newspaper track for just a while longer … I found this which might also be inspiring?

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It’s a group of Japanese Information Architects – called Information Architects, Ltd :-) – who have done a pretty good job in trying to locate the loudest and most successful websites of 2006. They have a sub-category of only news sites (above).

They evaluate the sites based on performance in the following categories: Marketing, Content, Usability, Design, Behavior. New York Times (online) is the total winner and this is reason:

“… To put old school New York Times in front of slashdot might seem offensive. Well, not if you appreciate unique content and user centered design. The New York Times has become the news site with the best user interface and most love to detail. If you have seen the coverage of the elections you know what I’m talking about.”

Check out the full list of the 50 loudest sites of 2006 here.

news.gifWe have number of big clients in the media industry (Bonniers Publications, Berlingske) and I think some of you guys might find this interesting:

“9 (10) Ways for Newspapers to Improve Their Websites”:

  1. Start Using Tags.
  2. Provide Full Text RSS Feeds.
  3. Work with External “Social” Websites.
  4. Link to Relevant Blog Entries.
  5. Get Rid of All Registration.
  6. Partner with Local Bloggers.
  7. Offer Alternative Views of Your Content.
  8. Modernize Your Site’s Graphic Design.
  9. Learn from Craigslist.
  10. Make your content work on cell phones and PDAs.

Read the full article from The Bivings Report here.

I know that both Niels Peter Ellergaard of Berlingske and Peter Svarre of Hello Group (Nyhedsavisen) are pretty busy implementing these trends (and then some!!!). I think it’s really interesting to follow the whole web2.0 revolution and it seems that things are really cooking in the newspaper/media industry at the moment … And will continue to do so for a long time.

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