Comments on: “CRM for Marketing” or “Marketing Automation” or “Marketing Ressource Management” http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/ This is where the TraceWorkers come to perfect their skills in making deadly sharp marketing software, practice communication and something in between. Mon, 30 Aug 2010 22:24:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Morten E. Wulff http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/comment-page-1/#comment-824 Morten E. Wulff Thu, 04 Jan 2007 14:42:51 +0000 http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/#comment-824 @ Mayer G. Becker When we'll bring Headlight to the US marketing? Well, Headlight is "Software as a Service" meaning that it's basically available to everyone / everywhere (and it's actually hosted in the US by Rackspace.com) Normally we partner up with local companies (management consultants, advertising / media agencies) who then help support local clients; we only have 1 or 2 active partner in the US compared to 15 in Europe > so if you know anyone who you think would be interested in becoming af "Trusted Partner" with TraceWorks then please contact our Sales Director: Christoffer Feldt-Sørensen cfs@traceworks.com Mobile: +45 28 885 071 That said we do have some plans about the US - but not in the first 6 months. @ Mayer G. Becker
When we’ll bring Headlight to the US marketing?

Well, Headlight is “Software as a Service” meaning that it’s basically available to everyone / everywhere (and it’s actually hosted in the US by Rackspace.com)

Normally we partner up with local companies (management consultants, advertising / media agencies) who then help support local clients; we only have 1 or 2 active partner in the US compared to 15 in Europe > so if you know anyone who you think would be interested in becoming af “Trusted Partner” with TraceWorks then please contact our Sales Director:

Christoffer Feldt-Sørensen
cfs@traceworks.com
Mobile: +45 28 885 071

That said we do have some plans about the US – but not in the first 6 months.

]]> By: Morten E. Wulff http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/comment-page-1/#comment-823 Morten E. Wulff Thu, 04 Jan 2007 14:28:38 +0000 http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/#comment-823 @ Mayer G. Becker You're definitely not wrong! But not completely right; just need to add some … The thing is that we do a little more than just handle online campaigns. In overall terms you can say that we try to create more effective marketing teams … by doing a series of things: First of all Headlight aims to make everyday tasks much easier and quicker to handle (which is intended to cut costs and/or increase productivity); campaign planning / execution / measurement. This goes for both online and offline campaigns. Online campaigns are of course different from offline campaigns since live measurement of offline campaigns is in most cases not possible. Still it is possible to create and distribute offline campaigns to contact person at the relevant media or media agency – and it is also possible to manually add performance data to offline campaigns. The side effect from this is exceptionally important: Using Headlight to handle all your marketing campaigns means that you'll simultaneously be adding a framework to your marketing activities that structure and by the end of day produces essential “information” about your marketing investments, returns, brand messages etc. This supports our aim to create optimal accountability within marketing organizations – which ranges among the biggest concerns for most companies today. @ Mayer G. Becker
You’re definitely not wrong! But not completely right; just need to add some …

The thing is that we do a little more than just handle online campaigns. In overall terms you can say that we try to create more effective marketing teams … by doing a series of things:

First of all Headlight aims to make everyday tasks much easier and quicker to handle (which is intended to cut costs and/or increase productivity); campaign planning / execution / measurement. This goes for both online and offline campaigns. Online campaigns are of course different from offline campaigns since live measurement of offline campaigns is in most cases not possible. Still it is possible to create and distribute offline campaigns to contact person at the relevant media or media agency – and it is also possible to manually add performance data to offline campaigns.

The side effect from this is exceptionally important: Using Headlight to handle all your marketing campaigns means that you’ll simultaneously be adding a framework to your marketing activities that structure and by the end of day produces essential “information” about your marketing investments, returns, brand messages etc.

This supports our aim to create optimal accountability within marketing organizations – which ranges among the biggest concerns for most companies today.

]]> By: Mayer G. Becker http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/comment-page-1/#comment-818 Mayer G. Becker Wed, 03 Jan 2007 21:35:06 +0000 http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/#comment-818 How does one categorize Headlight? EMM seems too broad a category, and I agree, smacks of being too complex. Aprimo coined EMM to refer to an integrated platform of applications that support marketing. CRM traditionally tracks interactions of all kinds with individual cusomers and prospects. From reading the information about Headlight on your website, I'm led to conclude that it is a very robust, easy to deploy and use, e-campaign management application. Am I wrong? A MOM application, as Parry Malm described, enables management of marketing activities beyond email, banners and adwords. I'm curious to know when you plan to bring this application to the US market? How does one categorize Headlight? EMM seems too broad a category, and I agree, smacks of being too complex. Aprimo coined EMM to refer to an integrated platform of applications that support marketing. CRM traditionally tracks interactions of all kinds with individual cusomers and prospects. From reading the information about Headlight on your website, I’m led to conclude that it is a very robust, easy to deploy and use, e-campaign management application. Am I wrong? A MOM application, as Parry Malm described, enables management of marketing activities beyond email, banners and adwords. I’m curious to know when you plan to bring this application to the US market?

]]> By: Parry Malm http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/comment-page-1/#comment-691 Parry Malm Fri, 08 Dec 2006 12:22:34 +0000 http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/#comment-691 Great post Morten, thanks for the link. While EMM in terms of thought leadership and quantifiable results may be hot, the phrase itself, in my experience, causes fear in technophobic marketers. And you are absolutely right - why would an SME with annual turnover of Great post Morten, thanks for the link.

While EMM in terms of thought leadership and quantifiable results may be hot, the phrase itself, in my experience, causes fear in technophobic marketers. And you are absolutely right – why would an SME with annual turnover of

]]> By: Morten E. Wulff http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/comment-page-1/#comment-680 Morten E. Wulff Thu, 07 Dec 2006 14:12:25 +0000 http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/#comment-680 Well Parry, I'm a bit biased when it comes to EMM (don't want to be mistaken for a big clumsy SAP-kind-of-a-12-months-to-implement solution) ... I posted this a while back: <a href="http://thedojo.traceworks.com/2006/04/04/enterprise-marketing-management-keep-it-super-simple-stupid/">Enterprise marketing management keep it super simple stupid</a> Well Parry, I’m a bit biased when it comes to EMM (don’t want to be mistaken for a big clumsy SAP-kind-of-a-12-months-to-implement solution) …

I posted this a while back:
Enterprise marketing management keep it super simple stupid

]]> By: The Dojo » Blog Archive » The Chief Happiness Officer! Well, Trying To Be… http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/comment-page-1/#comment-679 The Dojo » Blog Archive » The Chief Happiness Officer! Well, Trying To Be… Thu, 07 Dec 2006 13:43:14 +0000 http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/#comment-679 [...] Working as an early adopter in a potentially huge market [...] [...] Working as an early adopter in a potentially huge market [...]

]]> By: Parry Malm http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/comment-page-1/#comment-669 Parry Malm Wed, 06 Dec 2006 10:12:06 +0000 http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/#comment-669 According to Aprimo the "nom de jour" is Enterprise Marketing Management (EMM). Another one used (including by us, although things are set to change) is Marketing Operations Management (MOM). The problem with CRM For Marketing is CRM is a 12-13 year old concept! There is nothing new, innovative or exciting about it. The key is to take it to the next level - integrate budgeting & planning, creative review & approval, workflow automation, brand asset management, reporting & analytics... and more. What is the right word? I wish I knew, it would clear up a lot of confusion. According to Aprimo the “nom de jour” is Enterprise Marketing Management (EMM). Another one used (including by us, although things are set to change) is Marketing Operations Management (MOM).

The problem with CRM For Marketing is CRM is a 12-13 year old concept! There is nothing new, innovative or exciting about it.

The key is to take it to the next level – integrate budgeting & planning, creative review & approval, workflow automation, brand asset management, reporting & analytics… and more.

What is the right word? I wish I knew, it would clear up a lot of confusion.

]]> By: Mads Kristensen http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/comment-page-1/#comment-668 Mads Kristensen Wed, 06 Dec 2006 08:58:48 +0000 http://thedojo.traceworks.com/2006/12/05/crm-for-marketing-or-marketing-automation-or-marketing-ressource-management/#comment-668 I agree. CRM for Marketing says more then the other and is much easier to understand because everybody knows about CRM and the benefits of it - now it just relates to marketing in stead of sales. I agree. CRM for Marketing says more then the other and is much easier to understand because everybody knows about CRM and the benefits of it – now it just relates to marketing in stead of sales.

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