The Headlight Google Adwords integration is closely related to the Adwords API from Google. Google change their API once in a while, and that’s fine with us - usually it gives us more features which is good. The down side is, off course, that more features can make things more cluttered.

So we’ve been in the lab to see if we could make things more simple, and we could! We’ve changed a lot, but I think the most apparent changes are:

• Creating Google Adwords campaigns is much faster.
• Headlight remembers the text ads you’ve used previously, and lets you use them again in a snap.
• Creating new adgroups, ads, editing keywords, cost, campaigns details etc. is now done from the same page.
• You don’t have to sit and wait for a campaign to be approved - it’s uploaded asynchronous.

And now in human please
While most of the new stuff is pretty self explanatory, the asynchronous might need some explanation:

The most annoying thing in any software is waiting time. Example: Why should you wait for a marketing activity to be processed by Headlight, before you can continue your work (even though it’s a good excuse for a coffee break)?

We don’t like waiting any more than you do, and because of this you can now create several Google Adsense campaigns without having to wait for each one to be verified/approved by the good folks at Google, before you can continue (Sorry about messing up your excuse for a coffee break).

Once the Google Adsense campaign is approved and ready you will be notified by Headlight:

So what’s the next step?

To integrate this on the AdServing flow.
More on this… shortly!