The Dojo is the official blog of the online marketing software company TraceWorks.

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I think we did a good job in the process of building Headlight by always respecting the core values defined early on. We even printed the values on a few hundred T-Shirts and shipped them to friends and customers – because we really meant it.

It is important to us because we HATE bad and too complex software. Headlight is quality, simplicity, and beauty.

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