
I think we did a good job in the process of building Headlight by always respecting the core values defined early on. We even printed the values on a few hundred T-Shirts and shipped them to friends and customers – because we really meant it.
It is important to us because we HATE bad and too complex software. Headlight is quality, simplicity, and beauty.
If you work in an agency, you’ll know what we mean. Everyday tasks such as creating campaigns and forwarding marketing material to media partners aren’t the greatest fun you’ve ever had. Knowing that, we’ve designed Headlight™ to make things much easier.
We’re still working on fine tuning the whole process even further … more to come – soon.


A friend of mine just forwarded me this picture from “New Media Days 2006″ (cool conference in Copenhagen about – well, new media) saying:
“I think the MSN brand might just suffer from this picture …”
He’s probably right about that; I shouldn’t have shaved that morning. Damn!
Henrik Lykkesteen is looking for people who know how to sell “stuff”
Morten E. Wulff Oct 12th
No Comments »One of my old friends and former boss, Henrik Lykkesteen (former chief honcho for online marketing at Saxo Bank, now at Bluecom) is looking for talented sales people. Location: Denmark.
I don’t know much about Bluecom but Lykkesteen is one of the most energetic, motivating, and fun leaders I’ve ever worked with. So if you want to learn from the best then maybe you should contact Lykkesteen and hear what the hell he has to offer … Check out www.bluecom.com, call the company and ask for DJ Lykkesteen.
They speak Buzz: Lund & Kenner & Others I don’t know just launched Zecco.com
Morten E. Wulff Oct 10th
No Comments »
Our very good friends Morten Lund and Søren Kenner of Lundkenner have just launched something which is amazing – it’s called Zecco.com.
This business idea is fascinating and quite disruptive: Free online trading. Stiil, what I’m mostly fascinated with is these guys’ exceptional marketing talents. Check this out at Youtube (now Google): http://www.youtube.com/watch?v=8sO6NxLCIZY.
They speak Buzz. They speak Viral.

The Tipping Point by Malcolm Gladwell
Small Is The New Big by Seth Godin
Freakonomics by Steven D. Levitt & Stephen J. Dubner
Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne
The Wisdom of Crowds by James Surowiecki
The Solution Centric Organization by Keith M. Eades
The Long Tail by Chris Anderson
Getting Real by “37 signals“
Did I miss any???




