The idea behind the WhyChart is to combine events with visual data charts in order to try and explain cause and effect relationships. We’re simply tired of just displaying data without at least trying to explain: “WHY WHY WHY???”.

In the first version release of Headlight we’ve decided to keep it pretty simple: The events we track and “flag” on the WhyChart are when campaigns start, change, and/or end.

In future versions we expect to extend the definition of “events” to include other types of information e.g. external data such as “weather information”, “stock prices”, “national holidays”, and “special news events”.

We in TraceWorks all think this is a simple and awesome feature and we often fight over who actually came up with the basic idea! I just love when that happens.

Sign-up for the beta-release of Headlight here.

In continuation of implementing 3rd party adserving with Headlight we did some testing with Flash banners. We found out that a lot of companies when launching a link in a flash banner are using onPress method with getURL. This is not supported in IE6/7 nor Firefox - so don’t do it like that!

What you need to do is to use the (industry standard) onRelease method instead of the onPress method - as advised by Adobe here and here.