Our focus in TraceWorks is to develop solid and easy to use marketing software. Our target segment is large and big enterprises as well as marketing agencies. This last group is very important to our business model. An essential feature requested by most of the agencies we work with (especially media agencies) is so-called “3rd Party Adserving” - which is included in our first version of Headlight.

What is 3rd Party Adserving?
It means that banner campaigns are actually centrally hosted on our servers at Traceworks.com. Everytime a banner is displayed on a media you advertise on the banner will actually be hosted and delivered from our server.

The benefits
Imagine that you in real-time can change e.g. 200 banners (marketing message) on 25 different media placements in just a few seconds. This would normally take days. Adserving is all about flexibility - and we know this flexibility can dramatically increase marketing efficiency. It simply saves time and money.

In today’s fragmented media landscape it is much too expensive to have your campaigns running at the wrong websites; you need to target the right audience, elsehow you are just wasting money.

With Adserving you also receive important information on the performance of the creative assets used in your campaigns. This means than you can analyze exactly which messages that motivates people to click on your ads and if they subsequently converts on your website.

Some more advanced (yet easy to use) features:

• Performance reports broken down by media, creatives and campaign pages.

• Automatic generation and emailing of tags and tracking codes to relevant parties.

• Easy handling of Flash formats.

• Support for CPA, Flat Rate, CPC, CPM pricing models for campaigns - or a combination.

Sign-up for the beta-release of Headlight here.