Headlight is a web-based tool that let’s you easily plan, manage, execute, and measure the effectiveness of marketing activities – online as well as offline.

One of the important features that many of our customers ask for is to be able to quickly execute, measure and optimize PPC campaigns such as Google Adwords. Now that the Google Adwords API is finally stabile we’ve of course included this to our first launch of Headlight!

Very quickly explained it means that it’s possible directly from within Headlight (through an API integration with Google) to create, place, and execute campaigns on Google - super simple and quick. All the tracking URLs necessary to e.g. measure con%/ROI% is added automatically.

More advanced features include bulk upload of keywords and the capability to quickly import all your existing campaigns.

All you need to get started is to relate your Google Adwords account to an active My Client Center (MCC) account and to obtain a Google Adwords Token. You can either create your own MCC or simply relate your Googe Adwords account to TraceWorks’ MCC. When this is done you just type in the #API Token, Username, Password into Headlight and the rest is done 100% automatically.

Sign-up for the beta-release of Headlight here.