The Dojo is the official blog of the online marketing software company TraceWorks.

resize.gifI just heard about a fairly new marketing acronym which makes sense to me: SMO or Social Media Optimization. The definition on Wikipedia:

“Social Media Optimization (SMO) is a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites. For example allowing RSS feeds, easier linking, incorporation of third party community functionalities like Flickr photo slides and galleries or YouTube videos.”

Some interesting posts on the topic of SMO:

New Rules for Social Media Optimization

5 Rules of Social Media Optimization (SMO)

Social Media Optimization – Get to Know SMO

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