Managing marketing assets is still a problem for many teams. Files that cannot be found, out-of-date images being used and way too much time and money spent on exchanging and distributing material. And these are just some of the most common problems.

Headlight includes simple Digital Asset Management (DAM). This feature makes it easy to organize, share, and distribute your marketing material to other members of your team or to external partners. Simply upload the files, fire up your web-browser and they’ll follow you always.

Besides these benefits the DAM feature also allows you to quickly create campaigns using the centrally stored assets. All performance numbers (impressions, CTR%, CON% etc.) are then linked automatically to each asset why it’s easy to gain an overview of the most valuable marketing assets.

Marketing assets in the first version of Headlight can be a media (Yahoo, Google, Wall Street Journal etc.), a creative (flash banners, .gif banners), a campaign page (the destination page of a campaign), or a list of keywords (which you use when creating campaigns on Google, Yahoo, MIVA, MSN etc.).

Sign-up for the beta-release of Headlight here.